L & L Europe Review - ESG and Sustainability Performance (2024)

Last updated: 12 April, 2024

L and L europe

(2 / 5)

TL;DR L&L Europe Ltd, a notable player in the iGaming industry, scores a 2 / 5* (Bad – Are you sure you want to go here?) as it demonstrates a commitment to excellence, player satisfaction, and responsible gaming practices. While the company’s transparency could be improved through public reports it also has the potential to improve its sustainability profile by focusing on transparency, setting specific ESG targets, and enhancing its public reputation through more awards and recognitions. This will further solidify its position as a leader in responsible gaming practices.

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ESG Summary

ESG Summary

Transparency Transparency L&L Europe scores a 1 for low transparency due to the absence of public reports.
Providing public reports would enhance transparency.
ESG Strategy ESG Strategy The company earns a 2 for its visible commitment to sustainability, though specifics could be enhanced.
L&L Europe shows a visible commitment to sustainability.
The company is involved in community support and charity.
Developing specific targets and initiatives for emissions reduction.
Sanctions Sanctions L&L Europe’s score is 3, reflecting past scrutiny but no allegations of wrongdoing against the company.
3rd Party Rating Public Rating The company’s public reputation is not reflected in public reports, earning a score of 3.
Positive reviews on Glassdoor indicate a good work environment.
Seeking more awards and recognitions could improve public perception.

Company Overview

Name L&L Europe Ltd
Company Type Private (Company registration number: C-53706 (MGA), 38758 (UKGC))
Location(s) Mosta, Malta
Presence Online only
Products Online casino and sportsbook
Brands All British Casino, Casino Casino, Fun Casino, Hyper Casino, No Bonus Casino, Pub Casino, Race Casino, Yako Casino, Yeti Casino
Licences United Kingdom (UKGC), Malta (MGA), Sweden
Key markets UK, Sweden, Ireland, South Africa, India, New Zealand
ESG/Sustainability Report N/A
Reporting standard N/A


About the Company

about the company

L&L Europe Ltd, established in 2011 by Leslie and Leon, has grown to be a notable online gaming operator based in Malta. The company specializes in providing localized services to online gamblers, adapting to emerging trends in the industry. L&L Europe initially focused on casino games and later expanded to include sportsbooks through a partnership with Altenar.

Operating under licenses from reputable regulatory bodies such as the Malta Gaming Authority and the UK Gambling Commission, L&L Europe ensures compliance with strict gaming regulations. This commitment to regulatory standards provides users with a sense of trust and security when engaging with the company’s platforms. With a diverse portfolio of brands including All British Casino, Hyper Casino, and No Bonus Casino, L&L Europe caters to a wide range of gaming preferences.

Central to L&L Europe’s ethos is its dedication to responsible gaming practices. The company implements various measures to promote responsible gambling, including self-exclusion options, deposit limits, and educational resources for players. By prioritizing player well-being and safety, L&L Europe aims to create a sustainable and ethical gaming environment. As the online gambling industry continues to evolve, L&L Europe remains committed to innovation, customer satisfaction, and maintaining its position as a trusted name in the market.

Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) for L&L Europe provide insights into the company’s operational and financial performance. While specific KPI data for L&L Europe is not readily available, typical KPIs for online gaming operators may include:

  1. Revenue Growth: L&L Europe’s revenue growth is a critical KPI, indicating the company’s financial performance and market expansion. This metric could include:
    • Total revenue generated over a specific period.
    • Percentage increase or decrease in revenue compared to the previous period.
    • Revenue from key markets or brands within the L&L Europe portfolio.
  2. Customer Acquisition and Retention: These KPIs are essential for understanding L&L Europe’s ability to attract and retain customers in the competitive online gaming industry. Possible metrics include:
    • Number of new customer acquisitions within a timeframe.
    • Customer churn rate, indicating the percentage of customers who stop using the platform.
    • Customer lifetime value (CLV), representing the total revenue a customer is expected to generate over their lifetime on the platform.
  3. Player Activity Metrics: Monitoring player activity provides insights into user engagement and platform usage. Relevant KPIs may include:
    • Average daily active users (DAUs), showing the average number of users active on the platform each day.
    • Average revenue per user (ARPU), indicating the average revenue generated by each user.
    • Frequency of player deposits, reflecting how often users are funding their accounts to play.
  4. Compliance and Responsible Gaming Metrics: Given the industry’s regulatory landscape, KPIs related to compliance and responsible gaming are crucial. These might include:
    • Number of responsible gaming interventions, showing how many times the platform has intervened to prevent excessive gambling.
    • Percentage of games audited for fairness and compliance.
    • Adherence to regulatory requirements, such as the number of regulatory violations or fines incurred.
  5. Financial Metrics: Standard financial KPIs provide a snapshot of L&L Europe’s financial health and profitability. These could include:
    • Gross Gaming Revenue (GGR), representing the total amount wagered minus the winnings returned to players.
    • Net Profit Margin, indicating the percentage of revenue that remains after deducting expenses.
    • Return on Investment (ROI), showing the profitability of investments made by the company.

While these KPI categories are common for online gaming operators, specific values or data points for L&L Europe are not publicly available. Actual KPI values would provide a more detailed assessment of the company’s performance in these areas as we continue our research and explore more of L&L Europe’s financial performance.

ESG Overview

In this section, we explore the Environmental, Social, and Governance (ESG) practices of L&L Europe. Understanding a company’s ESG commitments is crucial for investors, stakeholders, and the general public to assess its impact on the environment, society, and governance structures. We delve into L&L Europe’s initiatives, strategies, and performance in these key areas, shedding light on its sustainability efforts and social responsibility. For a comprehensive guide on ESG in the iGaming industry, you can visit Better World Casinos – Understanding ESG and iGaming.

Environmental Performance 

environmental performance

In this section, we delve into the company’s efforts towards environmental sustainability and its initiatives to reduce its carbon footprint. For a detailed overview of L&L Europe’s environmental strategies, you can also visit  ESG Environment page.

Environmental Initiatives

In an interview with Christopher Dalli, the CEO of L&L Europe, sustainability perspectives were shared. Christopher emphasized a long-term view, where present actions contribute to a better future. While acknowledging individual environmental efforts, he stressed the importance of adhering to regulations and legislation promoting sustainability.

The CEO highlighted waste separation and recycling initiatives in Malta as positive steps towards optimizing resources. L&L Europe, being a casino company, acknowledged its environmental impact due to technology and internet use. Christopher underscored the importance of adopting lean and sustainable practices to reduce costs and waste. The company’s partnership with a data center exploring renewable energy aligns with these efforts.

Christopher expressed frustration with current regulations limiting solar panel investments and advocated for wider adoption of solar energy. He emphasized a purpose-driven approach over striving for perfection from the outset.

Report Findings

  • Emissions: Limited information is available regarding L&L Europe’s specific emissions data.
  • Ambitions/Goals: L&L Europe has not provided specific targets or initiatives related to emissions reduction.

Social Impact

Welcome to L&L Europe’s Interactive’s Social Performance Review. In this section, we explore the company’s initiatives related to social responsibility, employee engagement, and community involvement. For a comprehensive view of L&L Europe’s social endeavors, you can also visit their ESG Social page.

Internal Initiatives

Christopher openly acknowledged the existence of a gender pay gap within the company, attributing it to unintentional factors rather than unequal opportunities. L&L Europe focuses on skills, merit, and results-oriented principles in hiring decisions, aiming to prioritize the best person for the job, regardless of gender.

Diversity is considered a priority after compliance, responsible gambling, and gender equality within the iGaming industry. L&L Europe emphasizes a merit-based approach, expressing reluctance to enforce quotas and highlighting concerns about potential discrimination against more qualified candidates.

Avicka Grech, HR at L&L Europe, shared positive reflections on her 5-year journey with the company, highlighting authenticity and a flourishing environment.

Findings Regarding Employees, Diversity, Volunteer Programs, etc.

  • Employee Feedback: According to Glassdoor reviews, L&L Europe maintains a positive work environment with an average rating of 4.5 out of 5 stars.
  • Community Engagement: While specific initiatives or partnerships are not disclosed, L&L Europe has been involved in community support.
  • Responsible Marketing: Details about L&L Europe’s responsible marketing practices are not provided in available information.

Findings Regarding Stakeholders, Responsible Gaming, Charity and Social Contributions, Ethical Marketing, etc.

  • External Initiatives: L&L Europe prioritizes social responsibility, focusing on affordability, positive interactions, and harm prevention.
  • Community Support: The company actively engages in community support, contributing to the ALS Malta Foundation along with other iGaming operators.
  • Responsible Gambling Measures: Specific responsible gambling measures are not detailed in available information.

Please note that the information provided is based on available data. As we continue to explore more about L&L Europe’s ESG practices, we hope to gather additional insights on these aspects for future research.

Governance and Compliance

governance compliance

For any organization, governance forms the backbone of its operations, shaping its transparency, integrity, and regulatory compliance. It encompasses the structures and processes through which companies are directed and controlled. To delve deeper into the governance practices within the iGaming industry, visit Better World Casinos – ESG and Governance.

Governance Framework

L&L Europe demonstrates a commitment to regulatory compliance and ethical conduct through its robust governance framework and adherence to established policies and standards. The company holds licenses from reputable regulatory bodies, including the Malta Gaming Authority (MGA), the UK Gambling Commission (UKGC), and Spelinspektionen (Sweden). These licenses demonstrate the company’s compliance with safety and security standards, establishing it as a trustworthy operator in the iGaming industry.

Findings Governance

  • Frameworks & Policies:
    • Anti-Corruption Measures: L&L Europe maintains strict anti-corruption measures to prevent bribery, corruption, and unethical behavior in its business operations. By implementing clear policies, procedures, and controls, L&L Europe aims to promote integrity and transparency while mitigating the risk of corruption-related incidents.
    • Sustainability Charter: While the specifics of L&L Europe’s sustainability charter are not detailed, the company emphasizes sustainability in its operations. This includes waste separation and recycling initiatives, which Christopher Dalli, the CEO, highlighted as positive steps towards optimizing resources.
    • Tax Policies: Details about L&L Europe’s tax policies are not explicitly provided in available information.
    • CEO Compensation: L&L Europe’s approach to CEO compensation is not explicitly detailed, but the company likely has policies in place to align executive pay with performance and shareholder interests.

Corporate Structure

L&L Europe operates within a defined corporate structure to support effective governance, decision-making, and operational management:

  • Divisions: The company may organize its operations into divisions based on product lines, geographical regions, or business segments. Each division likely has its own management team responsible for day-to-day operations.
  • Departments: Within each division, L&L Europe has different departments responsible for functions such as marketing, finance, operations, technology, and compliance. These departments collaborate to support business objectives and ensure regulatory compliance.
  • Subsidiaries: L&L Europe may have subsidiary companies or affiliated entities operating in different jurisdictions or engaged in complementary business activities. These subsidiaries likely operate under the umbrella of L&L Europe to enhance overall business performance.


While specific committee details are not provided, L&L Europe likely has specialized committees to support its governance framework:

  • Audit Committee: Responsible for overseeing financial reporting, internal controls, and risk management processes.
  • Nominations Committee: Tasked with recommending candidates for board positions and assessing board member qualifications and diversity.
  • Remuneration Committee: Responsible for determining executive compensation to align with performance and shareholder interests.


Specific financial details of L&L Europe are not provided, but the company’s financial performance is essential for stakeholders:

  • Revenue: Total revenue generated from the company’s various business operations, including online gaming and sports betting.
  • Profitability: Net income or profit attributable to shareholders after deducting expenses, taxes, and other costs from total revenue.
  • Cash Flow: Operating, investing, and financing cash flows reflecting the company’s ability to generate and manage cash.
  • Balance Sheet: Assets, liabilities, and equity providing a snapshot of the company’s financial position.

This overview sheds light on L&L Europe’s governance practices, highlighting its commitment to compliance, transparency, and operational efficiency. Further details may be available on the company’s official channels.

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Sanctions, Controversies, and Concerns

Sanctions controversies complaints

  • L&L Europe has faced scrutiny due to a minority shareholding by Yorgen Fenech, Tumas Group CEO, who is under investigation for fraud, bribery, and money laundering related to a murder case. No wrongdoing has been alleged against the company, but concerns were raised about its offering in Norway, leading to a ban on transactions with six Malta-based gaming firms.
  • The Swedish Gambling Authority imposed a warning and penalty fee on L&L Europe for a failure related to the country’s self-exclusion scheme. The issue was promptly identified and resolved by the company.

While L&L Europe has faced challenges with local regulations and scrutiny, several of its casino brands have received good ratings, emphasizing trustworthiness and adherence to licensing requirements.

UN Sustainable Development Goals (SDGs)

UN Sustainable development goals

L&L Europe contributes to several UN SDGs. L&L Europe’s alignment with the United Nations Sustainable Development Goals (UN SDGs) can be inferred as follows:


sdg-goal-3 - good health and well-being L&L Europe promotes responsible gaming practices and educates its employees about problem gambling, contributing to the well-being of players and the wider community.
sdg-goal-5 - gender equality The company emphasizes diversity and gender equality within its workforce, focusing on skills and merit-based hiring decisions regardless of gender.
Goal 8 (Decent Work and Economic Growth) By prioritizing skills-based hiring and providing a flourishing work environment, L&L Europe contributes to decent work and economic growth.
Goal 12 (Responsible Consumption and Production) While not explicitly mentioned, the company’s focus on sustainability and waste reduction aligns with the principles of responsible consumption and production.
goal 16 peace, justice and strong institutions L&L Europe operates within the framework provided by regulatory bodies like the Malta Gaming Authority and the UK Gambling Commission, promoting peace, justice, and strong institutional governance..


Awards and Ratings

awards and recognitions

Awards and Recognition

L&L Europe Ltd has received notable recognition and awards at the CasinoMeister Awards, demonstrating its commitment to excellence and player satisfaction.

  • Best Casino 2019 – All British Casino:
    • All British Casino, one of L&L Europe’s brands, received the prestigious award for Best Casino 2019. The verdict highlighted the positive feedback from senior members and staff, particularly praising the casino’s handling of player issues and special promotions. Notably, CasinoMeister did not receive a single complaint regarding All British Casino, showcasing its exceptional performance and customer satisfaction.
  • Best Casino Group 2019:
    • L&L Europe was recognized as the Best Casino Group for the second consecutive year. The verdict emphasized the company’s exceptional performance and understanding of player needs. Despite the demanding nature of players and potential issues, CasinoMeister’s complaint service received minimal complaints regarding L&L Europe Ltd, highlighting the company’s commitment to excellence.
  • Best New Casino 2019 – Hyper Casino:
    • Hyper Casino, another venture by L&L Europe, was awarded Best New Casino 2019. The verdict praised the casino’s seamless launch and efficient resolution of any issues by the casino staff. Hyper Casino continues to excel, with plans to launch a new pay-and-play casino, demonstrating L&L Europe’s ongoing commitment to innovation and customer satisfaction.
  • Best Casino Representative 2019 – Jan (L&L-Jan):
    • Jan, the casino representative for L&L Europe, received the prestigious Best Casino Representative 2019 award. Jan’s daily presence and engagement in the forum, coupled with his professionalism and knowledge, earned him high praise. The verdict commended Jan for his exceptional customer service and competitor-friendly approach, setting a benchmark for casino representatives in the industry.
  • Stupidest Named Casino 2019 – CasinoCasino:
    • While not a traditional award, L&L Europe’s CasinoCasino received recognition, albeit humorously, as the “Stupidest Named Casino.” This lighthearted award was accepted with good humor, reflecting the company’s positive attitude even towards playful criticism.

Continued Success in 2020

The success story continued into 2020, with All British Casino securing the Best Casino of the Year award for the second consecutive year. The award was a testament to the casino’s stellar staff and customer-first mentality, as highlighted by the absence of complaints. All British Casino’s outstanding management and dedication to player satisfaction earned high praise from CasinoMeister and its community.

Jan, the active member of the CasinoMeister community and casino representative for L&L Europe, was also recognized as the Best Casino Representative of the Year 2020. Jan’s continued commitment to professionalism and customer satisfaction has contributed significantly to L&L Europe’s positive reputation in the industry.

Public Ratings

Glassdoor and Indeed

  • Glassdoor: Employees have rated L&L Europe Ltd with an average of 4.5 out of 5 stars, indicating high satisfaction levels. Positive comments highlight a friendly atmosphere, supportive management, and opportunities for growth. The company’s efforts in creating a flourishing workplace align with its commitment to employee well-being and satisfaction.


  • Note: Specific ratings from CSRhub are not provided in the available information.

These awards and ratings underscore L&L Europe’s unwavering dedication to providing top-notch gaming experiences, exceptional customer service, and maintaining a player-centric approach across its brands. The company’s consistent recognition reflects its ongoing efforts to excel in the iGaming industry and set new standards for excellence.


Overall Summary and Verdict

L&L Europe Ltd, a notable player in the iGaming industry, demonstrates a commitment to excellence, player satisfaction, and responsible gaming practices. While the company’s transparency could be improved through public reports and detailed environmental metrics, its focus on sustainability, diversity, and community support is commendable.

Answering Initial Questions

  1. Transparency: L&L Europe scores a 1 for low transparency due to the absence of public reports.
  2. ESG Strategy: The company earns a 2 for its visible commitment to sustainability, though specifics could be enhanced.
  3. Sanctions and Concerns: L&L Europe’s score is 3, reflecting past scrutiny but no allegations of wrongdoing against the company.
  4. 3rd Party Rating: The company’s public reputation is not reflected in public reports, earning a score of 3.

Verdict & Scorecard

Final Score: 2 (Bad – Are you sure you want to go here?)


  • ESG Strategy: L&L Europe shows a visible commitment to sustainability.
  • Employee Satisfaction: Positive reviews on Glassdoor indicate a good work environment.
  • Community Engagement: The company is involved in community support and charity.

Areas for Improvement:

  • Transparency: Providing public reports would enhance transparency.
  • ESG Strategy: Developing specific targets and initiatives for emissions reduction.
  • Public Reputation: Seeking more awards and recognitions could improve public perception.

L&L Europe Ltd has the potential to improve its sustainability profile by focusing on transparency, setting specific ESG targets, and enhancing its public reputation through more awards and recognitions. This will further solidify its position as a leader in responsible gaming practices.

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