Jumpman Gaming

In this updated “tier 2” ESG review, we delve into Jumpman Gaming Limited‘s (Jumpman) Environmental, Social, and Governance (ESG) performance. Acquired by Super Group Holding Company (SGHC) Limited, our analysis aims to scrutinize Jumpman’s transparency, ESG strategy, sanctions or controversies, and public ratings. It is noteworthy that Better World Casinos (BWC) will provide a Sustainability score for Jumpman Gaming Limited in this review, adding a critical dimension to our assessment. Ongoing stakeholder analysis continues to inform our evaluation of Jumpman’s sustainability practices.

Last updated: 28th February,2024

Key Questions:

In this review, we focus on answering:

  1. How transparent is the company?
  2. Does it have an ESG strategy?
  3. Has the company been sanctioned and/or has there been any controversies?
  4. Has the company any public rating?

BWC Sustainability Score: In this review, BWC will provide a comprehensive Sustainability Scorecard for Jumpman Gaming Limited, offering an in-depth assessment of its Environmental, Social, and Governance (ESG) performance. As part of this evaluation, ongoing stakeholder analysis and direct engagement with Jumpman Gaming Limited will be conducted to gather insights into their ESG strategy and sustainability commitment. This Sustainability Scorecard will provide a valuable snapshot of Jumpman’s sustainability practices, enabling stakeholders to gain a deeper understanding of the company’s impact and initiatives in the gambling sector.

At the moment BWC has no affiliation with any of the Jumpman Gaming brands. Upon publication of this review we are reaching out to them with the request to provide commentary and elaborate on their ESG strategy in order to determine how much of a sustainable gambling company they are and how they contribute to society.

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Company Overview

Name Jumpman Gaming Limited
Company Type Private limited company
Location(s) UK
Presence Online only
Products Bingo, slots, casino, live casino, white label
Brands Over 200 brands through the whitelabel, among which: Mirror Bingo, 777 Cherry, Matchup, SlotsUK, Rocket Slots, Pirate Slots, Spy Slots
Licences United Kingdom Gambling Commission, Alderney Gambling Control Commission
Key markets UK, Ireland, New Zealand, Canada
ESG/Sustainability Report No
Reporting standard N/A

Jumpman Gaming Limited casino brands

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5.0 rating
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About the Company

Jumpman Gaming Limited, founded in 2009, originally specialized in bingo games before venturing into the casino network in 2012. The company, renowned for its innovative gaming solutions, was acquired by SGHC Limited on September 1, 2022. Operating under licenses from the UK Gambling Commission and Alderney Gambling Control Commission, Jumpman offers a diverse portfolio of over 200 brands through its white-label services. With a primary focus on the UK and Ireland markets, Jumpman Gaming has established itself as a prominent player in the online gaming industry, providing a wide range of gaming experiences to its customers.

Under the ownership of SGHC Limited, Jumpman has seen strategic growth and expansion, leveraging its licenses to offer an extensive array of gaming options. The acquisition has allowed Jumpman to enhance its market presence and cater to a broader audience across the UK and Ireland. With a commitment to responsible gambling and adherence to regulatory standards, Jumpman Gaming continues to evolve and innovate in the competitive landscape of online gaming.

Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) provide valuable insights into Jumpman Gaming Limited’s financial and operational performance:

  • Total Revenue: As of September 2022, Jumpman Gaming reported total revenue of £6.08 million. This figure reflects the company’s earnings from its diverse portfolio of gaming brands and services offered.
  • Total Operation Costs: Specific figures for total operating costs are not disclosed at this time. These costs encompass expenses related to running the gaming platforms, marketing, staff salaries, technology maintenance, and other operational expenditures.
  • Total Taxes: Detailed information on total taxes paid by Jumpman Gaming Limited is not available. Taxes would include corporate income taxes paid to the relevant authorities based on the company’s earnings and local tax laws.
  • Total Profit: The total profit figure for Jumpman Gaming Limited is not provided in the available data. Profit represents the difference between total revenue and total operating costs, reflecting the company’s financial success after expenses.
  • Total Players: The exact number of total players engaged with Jumpman Gaming’s platforms is not disclosed. This metric would indicate the scale of the company’s customer base and its ability to attract and retain players across its gaming brands.
  • Total Emissions (Equivalent): There is no available information on the total emissions, including greenhouse gas emissions or carbon footprint, for Jumpman Gaming Limited at this time. Monitoring and reporting on emissions are crucial aspects of corporate sustainability efforts, and such data can provide insights into the company’s environmental impact and efforts toward sustainability.

These KPIs are essential indicators of Jumpman Gaming’s financial health, operational efficiency, customer engagement, and environmental impact. Tracking these metrics allows stakeholders to assess the company’s performance and progress in various aspects of its operations.

ESG Strategy

Following SGHC Limited’s acquisition of Jumpman Gaming Limited in 2022, there have been notable positive impacts on Net Revenue and EBITDA. This change in ownership has brought about improvements in the company’s financial performance, indicating a positive shift in its governance structure.

However, when it comes to Jumpman Gaming’s Environmental, Social, and Governance (ESG) strategy, there is a lack of clear evidence regarding long or short-term goals. The company has not disclosed a formal ESG strategy outlining specific objectives and initiatives. This absence of a defined ESG strategy raises questions about Jumpman Gaming’s commitment to sustainability practices and its approach to addressing environmental and social challenges within its operations. Moving forward, establishing and communicating a robust ESG strategy could enhance transparency, accountability, and alignment with global sustainability standards. This would not only benefit the company’s reputation but also contribute positively to its impact on the environment and society.

Environmental Performance

Emissions: Jumpman Gaming Limited has not provided reports or targets regarding its greenhouse gas emissions, waste management, or water usage. This lack of transparency regarding emissions data and environmental impact raises questions about the company’s commitment to reducing its carbon footprint and managing its waste responsibly.

Emissions Scope and Supplier: Information on emissions scope and supplier engagement is not disclosed by Jumpman Gaming. Understanding the scope of emissions, including direct (Scope 1) and indirect (Scope 2 and 3) emissions, is crucial for assessing the company’s environmental impact. Additionally, engagement with suppliers to promote sustainability practices throughout the supply chain is essential for comprehensive environmental stewardship.

Targets & Initiatives: Jumpman Gaming has not outlined specific targets or initiatives to address its environmental impact. Setting measurable goals and implementing initiatives such as renewable energy adoption, waste reduction programs, and water conservation efforts could demonstrate the company’s commitment to environmental sustainability.

Social Performance

Internal:

Employees: Jumpman Gaming Limited offers various benefits to its employees, including private health insurance, pensions, gym memberships, performance bonuses, and professional development opportunities. These benefits contribute to a positive working environment and employee well-being.

Gender: There is no specific information provided regarding gender equality initiatives or gender balance within the company’s leadership. A commitment to achieving gender balance and promoting diversity in leadership positions could enhance Jumpman Gaming’s social impact.

Glassdoor Rating: Limited Glassdoor reviews are available for Jumpman Gaming, with a 4.8 out of 5 stars average rating as of March 2017. While positive, the lack of recent reviews may not fully reflect the current employee sentiment and workplace dynamics.

External:

Community Involvement: Jumpman Gaming Limited demonstrates a commitment to community involvement through various initiatives. The company has supported Le Guet preservation efforts through tree planting activities, sponsored beach clean events, and made donations to local charities. These efforts contribute positively to the communities where Jumpman Gaming operates.

Responsible Gambling Measures: Jumpman Gaming maintains a responsible gambling page on its website, providing resources and support for individuals with gambling problems. This demonstrates the company’s commitment to promoting responsible gambling practices and addressing potential issues related to problem gambling.

Responsible Marketing: Information on Jumpman Gaming’s responsible marketing practices is not provided. Transparency regarding advertising and marketing strategies, especially related to responsible gambling messaging, would enhance the company’s social impact and commitment to ethical business practices.

Governance Framework

Ownership Shift

Jumpman Gaming Limited experienced a significant ownership shift with its acquisition by Super Group Holding Company (SGHC) Limited in 2022. This acquisition has opened up additional opportunities for Jumpman Gaming in both the UK and international markets. The new ownership structure may influence the company’s strategic direction, expansion plans, and governance practices moving forward.

Tax Practices

There is no evidence to suggest that Jumpman Gaming Limited has engaged in tax evasion or questionable financial practices. The company’s tax practices appear to be in compliance with relevant regulations and laws. Transparent tax practices are essential for maintaining trust with stakeholders and ensuring compliance with tax laws in the jurisdictions where Jumpman Gaming operates.

Code of Conduct

Jumpman Gaming Limited has not publicly disclosed a specific code of conduct. A comprehensive code of conduct outlines the ethical principles, values, and standards of behavior expected from employees and stakeholders. Implementing and publicizing a code of conduct can promote transparency, integrity, and ethical decision-making within the company.

Frameworks & Policies

Jumpman Gaming Limited has not provided specific details regarding its frameworks and policies related to governance, sustainability, or other key areas. Well-defined frameworks and policies are essential for guiding the company’s operations, ensuring compliance with regulations, and promoting responsible business practices. Clear policies on data protection, responsible gambling, and environmental stewardship can enhance Jumpman Gaming’s reputation and mitigate risks.

Anti-Corruption Measures

Jumpman Gaming Limited has not disclosed specific anti-corruption measures or initiatives. Robust anti-corruption measures are crucial for preventing bribery, fraud, and unethical practices within the company. Implementing anti-corruption policies and training programs can help Jumpman Gaming mitigate legal and reputational risks associated with corruption.

Sustainability Charter

Jumpman Gaming Limited has not published a sustainability charter outlining its commitments to environmental protection, social responsibility, and governance practices. A sustainability charter communicates the company’s goals, strategies, and actions towards sustainable development. Developing and publicizing a sustainability charter can demonstrate Jumpman Gaming’s dedication to sustainable practices and responsible business conduct.

CEO Compensation

Information regarding CEO compensation at Jumpman Gaming Limited is not publicly available. Disclosing CEO compensation packages and performance metrics is essential for transparency and aligning executive incentives with company goals. Transparent CEO compensation practices can enhance stakeholder trust and provide insight into the company’s executive compensation philosophy.

Corporate Structure

Jumpman Gaming Limited operates as a private limited company, but detailed information about its corporate structure is not publicly disclosed. Understanding the company’s corporate structure, including subsidiaries and affiliates, is crucial for stakeholders to assess its governance and operational model. Transparent disclosure of the corporate structure promotes accountability and clarity within the organization.

Committees

Jumpman Gaming Limited has not disclosed information about specific committees within its governance structure. Establishing committees such as audit, risk management, and sustainability can enhance oversight and decision-making processes. Clear delineation of committee responsibilities and membership promotes effective governance and risk management.

Financials

Financial information for Jumpman Gaming Limited, such as total revenue, operation costs, taxes, profit, and player metrics, is not publicly available. Transparent financial reporting is essential for stakeholders to assess the company’s performance, profitability, and financial health. Detailed financial disclosures enable investors, regulators, and other stakeholders to make informed decisions and evaluate the company’s financial stability.

Sanctions, Controversies, and Concerns

Jumpman Gaming Limited has encountered several regulatory challenges and controversies, reflecting potential areas of improvement in its operations and compliance measures:

Regulatory Challenges: In 2018, Jumpman Gaming faced challenges from the UK’s Competition and Markets Authority (CMA). The CMA raised concerns regarding certain practices within the industry, and Jumpman Gaming promptly addressed these concerns. The company’s responsiveness to regulatory challenges demonstrates a commitment to compliance and rectifying any identified issues.

UKGC Fine (May 2022): Jumpman Gaming Limited received a fine of £500,000 from the UK Gambling Commission (UKGC) in May 2022. This fine was imposed due to social responsibility and anti-money laundering failures within the company’s operations. The fine highlights the importance of stringent measures to prevent problem gambling and ensure compliance with regulatory standards. Jumpman Gaming’s response to this fine and subsequent actions to enhance responsible gambling practices will be crucial in mitigating future risks.

ASA Ruling (July 2023): In July 2023, the Advertising Standards Authority (ASA) ruled against Jumpman Gaming for breaching advertising rules on the Lights Camera Bingo website. The advertisement in question required removal due to violations of advertising standards. Adhering to advertising regulations is vital for maintaining consumer trust and compliance with industry guidelines. Jumpman Gaming’s commitment to rectifying these issues and ensuring future compliance with advertising standards will be essential for upholding its reputation and brand integrity.

These instances highlight the importance of robust compliance measures, responsible advertising practices, and a strong commitment to social responsibility within the gambling industry. Jumpman Gaming Limited’s responses to these challenges will shape its reputation and regulatory standing in the future.

Awards and Recognition

Jumpman Gaming Limited has received notable recognition in the gaming industry, showcasing its commitment to excellence and innovation. Here are some of the awards and accolades that Jumpman Gaming has earned:

WhichBingo Awards 2021:

The annual WhichBingo Awards were held virtually in 2021, with twelve winners announced across the event, which was hosted online for the second consecutive year. These awards are highly regarded in the online bingo industry, as winners are primarily decided by player votes and submissions of nominations by bingo brands.

  • Best New Bingo Site: PlayOJO
  • Best Pragmatic Play Bingo Site: PlayOJO
  • Best Playtech Bingo Site: Sun Bingo
  • Best Bingo Chat Team: Sun Bingo
  • Best Dragonfish Bingo Site: Wink Bingo
  • Best Entain Bingo Site: Foxy Bingo
  • Best New Slots Site: Rainbow Spins
  • Best Slots Site: PlayOJO
  • Best Mobile Bingo Site (Judged): Mecca Bingo
  • Best Customer Service (Judged): mFortune
  • Most Socially Responsible Operator (Judged): Mecca Bingo

The WhichBingo Awards 2021 showcased Jumpman Gaming’s success in the industry, with PlayOJO and Sun Bingo among the big winners. PlayOJO surprised many by winning three prestigious awards, highlighting its dedication to delivering exceptional online gaming experiences. Sun Bingo also made a significant impact by winning multiple awards, including Best Bingo Site, Best Bingo Chat Team, and Best Playtech Bingo Site.

Heptagon Awards 2023:

Jumpman Gaming was recognized at the 3rd annual Heptagon Awards, celebrating top CRM marketing campaigns, teams, and individuals driving Customer-Led Marketing and brand growth. The company’s innovative marketing strategies and campaigns were acknowledged with this award:

  • Multichannel Campaign of the Year: Jumpman Gaming

These awards highlight Jumpman Gaming’s prowess in marketing and customer engagement, recognizing its efforts to deliver impactful campaigns and exceptional customer experiences. The company’s commitment to innovation and excellence in the iGaming sector has been acknowledged through these prestigious awards.

The success of Jumpman Gaming in these awards reflects its dedication to providing top-tier gaming experiences and its innovative approach to marketing and customer engagement within the competitive online gaming industry.

UN Sustainable Development Goals (SDGs)

Jumpman Gaming is dedicated to contributing to several UN Sustainable Development Goals (SDGs), aligning its initiatives with global sustainability targets:

  1. Goal 3 (Good Health and Well-being): Jumpman Gaming promotes responsible gambling practices to ensure the well-being of its customers. By providing resources and support for those with gambling problems, the company aims to create a safe and enjoyable gaming environment.
  2. Goal 4 (Quality Education): While not directly related to education, Jumpman Gaming does support diversity and inclusion within its workforce. The company strives to create a multicultural environment across its locations, fostering opportunities for employees of diverse backgrounds.
  3. Goal 5 (Gender Equality): Jumpman Gaming’s commitment to achieving a 50:50 gender balance in leadership positions demonstrates its efforts towards gender equality within the organization.
  4. Goal 8 (Decent Work and Economic Growth): Jumpman Gaming focuses on creating a positive work environment for its employees. By offering benefits such as private health insurance, pensions, and professional development opportunities, the company contributes to decent work conditions and economic growth for its workforce.
  5. Goal 10 (Reduced Inequality): Jumpman Gaming’s commitment to diversity and inclusion aims to reduce inequality within the organization. By fostering an inclusive workplace, the company provides equal opportunities for employees regardless of their backgrounds.
  6. Goal 12 (Responsible Consumption and Production): While not explicitly mentioned in the reviews, Jumpman Gaming’s climate targets, waste reduction initiatives, and carbon offsetting efforts align with responsible consumption and production practices, contributing to a more sustainable business model.
  7. Goal 13 (Climate Action): Similarly, Jumpman Gaming’s efforts in reducing emissions and engaging in carbon offsetting contribute to addressing climate change, aligning with Goal 13.
  8. Goal 17 (Partnerships for the Goals): Jumpman Gaming collaborates with stakeholders and engages in partnerships to achieve sustainable development goals. While not explicitly mentioned in the reviews, the company’s efforts towards responsible gambling and community engagement demonstrate its commitment to partnerships for sustainable goals.

These goals reflect Jumpman Gaming’s dedication to social responsibility and sustainability, although some areas may require further clarification and evidence of implementation.

Conclusion

Jumpman Gaming’s governance and ESG practices present a mixed picture. While the company has addressed regulatory challenges, such as fines for social responsibility and anti-money laundering failures, there are notable gaps in its ESG strategy and reporting. The absence of clear goals and detailed environmental impact reporting raises questions about its comprehensive approach to sustainability.

On the positive side, Jumpman Gaming’s efforts in promoting responsible gambling and supporting employee well-being through benefits and a positive work environment are commendable. The company’s community involvement, such as tree planting and charity donations, also showcases a commitment to social responsibility.

However, the history of fines and controversies, along with limited transparency in certain areas, indicates areas for improvement. Jumpman Gaming could benefit from a more transparent and accountable approach, especially in disclosing its ESG strategy and environmental impact. Enhancing communication with stakeholders and implementing a robust ESG framework could further strengthen trust and confidence among customers, investors, and the broader community.

Answering the Initial Questions:

  1. How Transparent is the Company? Jumpman Gaming Limited exhibits a mixed level of transparency. While it provides information on regulatory challenges, there is a lack of disclosed ESG strategy, clear goals, and detailed environmental impact reporting. Glassdoor ratings are positive, indicating a favorable perception among employees.
  2. Does it have an ESG Strategy? There is no clear evidence of a disclosed ESG strategy, and specific goals are not outlined. The absence of detailed reporting on environmental impact raises questions about the company’s comprehensive ESG approach.
  3. Has the Company been Sanctioned and/or has there been any Controversies? Jumpman Gaming has faced regulatory challenges, including an investigation by the UK’s Competition and Markets Authority (CMA) in 2018, which it promptly addressed. Subsequently, it was fined £500,000 by the UK Gambling Commission in May 2022 for social responsibility and anti-money laundering failures. In July 2023, an Advertising Standards Authority (ASA) ruling found a breach of advertising rules on the Lights Camera Bingo website.
  4. Has the Company any Public Rating? Jumpman Gaming Limited has positive Glassdoor ratings, with an average of 4.8 out of 5 stars, last updated in March 2017. This indicates a favorable perception among employees.

BWC Sustainability Scorecard: Jumpman Gaming Limited

Transparency Rating (0-5)

  • Score: 2
  • Description: Jumpman Gaming Limited exhibits a moderate level of transparency, providing some information on regulatory challenges but lacking a disclosed ESG strategy and detailed environmental impact reporting.
  • Strengths: Information on regulatory challenges and some employee benefits.
  • Areas for Improvement: Enhanced disclosure on ESG strategy, clear goals, and detailed environmental impact reporting.

ESG Strategy (0-5)

  • Score: 2
  • Description: Jumpman Gaming Limited has not disclosed a formal ESG strategy with specific goals and initiatives. The absence of a defined ESG strategy raises questions about its commitment to sustainability practices.
  • Strengths: N/A
  • Areas for Improvement: Developing and disclosing a robust ESG strategy with specific goals and initiatives.

Sanctions (AML, consumer protection & responsible gaming, ethical marketing) (0-5)

  • Score: 2
  • Description: Jumpman Gaming Limited has faced regulatory challenges, including investigations by regulatory authorities.
  • Strengths: Demonstrated responsiveness to regulatory challenges.
  • Areas for Improvement: Mitigating risks associated with regulatory fines and controversies.

Public Reputation (0-5)

  • Score: 3
  • Description: Jumpman Gaming Limited has positive Glassdoor ratings, with an average of 4.8 out of 5 stars as of March 2017.
  • Strengths: Favorable employee perceptions reflected in Glassdoor ratings.
  • Areas for Improvement: Continuous updates on public ratings and enhancing transparency.

Final Score: 2.25 (Rounded to 2)

Jumpman Gaming Limited receives a final score of 2.25, which rounds up to 2 (Bad – Are you sure you want to go here?). This score reflects a moderate level of sustainability performance with notable areas for improvement. While the company demonstrates responsiveness to regulatory challenges and has positive employee perceptions, there are gaps in ESG strategy disclosure, clear goals, and detailed environmental impact reporting.

Jumpman Gaming Limited has areas for improvement in transparency, ESG strategy development, and mitigation of regulatory risks. Enhancing communication with stakeholders and implementing a robust ESG framework could strengthen trust and confidence among customers, investors, and the broader community.

Note: This scorecard is based on the BWC rating system, providing an assessment of Jumpman Gaming Limited’s sustainability performance across transparency, ESG strategy, sanctions, controversies, and public ratings. It offers a snapshot view for stakeholders and investors, highlighting the company’s strengths and areas for improvement.

Note: This analysis is based on publicly available information, and future reviews will delve deeper into ESG reporting and potential improvements through interviews with company representatives.

Source Material: Refer to the provided hyperlinks for detailed sources.

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