About the Company
Super Group stands as a significant player in the sports betting and online casino industries, serving as the holding company for Betway and Spin. Operating on a global scale, these brands cater to customers across Europe, Africa, North America, Asia-Pacific, and Latin America. Super Group‘s reach extends far and wide, providing top-notch betting and gaming experiences to a diverse and expansive audience. With a commitment to innovation and customer satisfaction, Super Group continues to make its mark as a leading provider in the online gambling sector, offering a wide array of betting options and casino games tailored to meet the preferences of players worldwide.
The company’s flagship brand, Betway, is renowned for its premier online sportsbook, offering an extensive range of sports betting options alongside captivating casino entertainment. Betway’s global presence is fortified by licenses held across various continents, solidifying its position as a trusted and respected name in the industry. Complementing Betway, Spin stands as a premium, multi-brand online casino platform with a focus on high-growth markets. Leveraging proprietary data and advanced analytics, Spin delivers personalized and cutting-edge gaming experiences, ensuring players enjoy a secure and immersive environment. With a dedicated workforce spanning 17 countries, Super Group’s leadership team of industry veterans oversees operations with a commitment to excellence, integrity, and responsible gambling.
Environmental Impact
In this section, we delve into the company’s efforts towards environmental sustainability and its initiatives to reduce its carbon footprint. For a detailed overview of Super Group’s environmental strategies, you can also visit ESG Environment page.
Environmental Performance
Emissions:
Super Group recognizes the importance of addressing its environmental impact, particularly in reducing emissions. While specific emission reduction targets are not publicly disclosed, the company is committed to minimizing its carbon footprint as it expands globally.
Social Performance
In this section, we explore the company’s initiatives related to social responsibility, employee engagement, and community involvement. For a comprehensive view of Super Group’s social endeavors, you can also visit ESG Social page.
Internal
Employee feedback: Employee feedback on Glassdoor offers insights into Super Group’s(Betway) internal social performance. With a Glassdoor rating of 3.2, there are mixed sentiments among employees, with 45% indicating they would recommend Super Group to a friend. CEO Anthony Werkman has a CEO approval rating of 46%, showcasing varying opinions on leadership within the organization. Employees value aspects such as healthcare benefits and pension programs, highlighting the company’s commitment to employee well-being.
Gender Diversity: Betway boasts a diverse workforce with representation from 85 nationalities, maintaining a 70:30 male to female ratio. A gender pay gap report for subsidiary Win Technologies (UK) Ltd is available, demonstrating transparency in its employment practices.
External:
Responsible Gambling Measures: Super Group is affiliated with organizations like Gamstop and IBIA, actively contributing to gambling awareness initiatives. These affiliations underline the company’s commitment to responsible gambling practices.
Community Engagement: The WayForward program, initiated by Super Group, has donated over $2 million to various charity programs as of 2021. This program supports disadvantaged communities through both financial contributions and volunteer activities.
Responsible Marketing: Super Group ensures responsible marketing practices, collaborating with organizations such as Code Your Future and Guernsey Sports Association for the Disabled. These partnerships focus on promoting responsible gaming and supporting charitable causes.
Modern Slavery:
Commitment Against Modern Slavery: Super Group is committed to combatting modern slavery, with established policies in place. While specific details of these policies are not publicly disclosed, the company maintains a stance against modern slavery within its operations and supply chain.
Sanctions, Controversies, and Concerns
Betway’s Regulatory Challenges:
Awards and Ratings
Betway Awards:
In recognition of its excellence in the esports sector, Betway received prestigious awards in 2022:
- SBC Awards 2022: Betway was honored with the title of Esports Operator of the Year, highlighting its dedication and success in the esports betting market.
- EGR Awards 2022: Once again, Betway was recognized as the Esports Operator of the Year at the EGR Awards, solidifying its position as a leader in the esports betting industry.
- Global Regulatory Awards 2022: Betway was shortlisted for the Outstanding Contribution to Sports Betting Integrity, showcasing its commitment to maintaining integrity and fairness in sports betting operations.
UN Sustainable Development Goals (SDGs)
Super Group actively contributes to several United Nations Sustainable Development Goals (SDGs), aligning its operations with key global sustainability objectives:
- Goal 3 (Good Health and Well-being):
- Super Group prioritizes responsible gambling measures, promoting the health and well-being of its customers.
- Health care benefits provided to employees contribute to the goal of ensuring good health and well-being within the workforce.
- Goal 4 (Quality Education):
- With a diverse workforce representing 85 nationalities, Super Group fosters a multicultural environment that supports the goal of quality education.
- The company’s commitment to diversity and inclusion enhances learning opportunities and cross-cultural understanding among employees.
- Goal 5 (Gender Equality):
- Super Group’s workforce ratio of 70:30 male to female actively promotes gender equality within the organization.
- Initiatives aimed at gender diversity and inclusion contribute to the advancement of Goal 5.
- Goal 8 (Decent Work and Economic Growth):
- Super Group’s provision of health care benefits and pension programs enhances the quality of work life for employees, aligning with Goal 8.
- These initiatives support decent work and economic growth by ensuring employee well-being and financial security.
- Goal 10 (Reduced Inequality):
- Through its commitment to diversity and inclusion, Super Group works towards reducing inequality within its workforce.
- Providing equal opportunities for employees of diverse backgrounds helps in achieving Goal 10.
- Goal 12 (Responsible Consumption and Production):
- While not explicitly mentioned, Super Group’s responsible gambling practices contribute to responsible consumption and production.
- By promoting responsible gaming, the company encourages sustainable consumption patterns among its customers.
- Goal 13 (Climate Action):
- Super Group’s commitment to addressing climate change risks indicates alignment with Goal 13.
- While specific details are not provided, efforts to mitigate environmental impacts contribute to climate action.
- Goal 17 (Partnerships for the Goals):
- Super Group’s collaborations with charitable organizations and partnerships with industry groups demonstrate its commitment to Goal 17.
- By working together with stakeholders, Super Group aims to achieve sustainable development goals and create a positive impact in its communities.
Conclusion
Overall Summary and Verdict
Super Group, a prominent player in the iGaming industry, demonstrates a strong commitment to global expansion and diverse offerings. Despite encountering regulatory challenges, the company remains resilient and adaptable, implementing measures to enhance social responsibility and address past shortcomings. Super Group’s focus on sustainable business practices and contributions to various social initiatives reflect its dedication to broader societal well-being.
Answering Initial Questions
- Transparency: Super Group scores a 3 for transparency, providing insights through financial reporting, but lacking comprehensive ESG disclosures.
- ESG Strategy: The company earns a score of 2 for its vague ESG strategy, with opportunities for improvement in defining clear targets and initiatives aligned with global sustainability goals.
- Sanctions and Concerns: Super Group’s score is 3, indicating no sanctions in the last year, but potential challenges in responsible gambling practices.
- 3rd Party Review: With a score of 3, Super Group maintains a positive public perception, though further enhancements could be pursued to bolster its industry standing.
Verdict & Scorecard
Final Score: 3 (Acceptable – we think you deserve better!)
Strengths:
- Transparency: Provides insights through financial reporting.
- Sanctions: No sanctions in the last year.
- Public Perception: Maintains a positive public perception.
Areas for Improvement:
- ESG Strategy: Define clear targets and initiatives aligned with global sustainability goals.
- Transparency Enhancement: Enhance transparency further through comprehensive ESG disclosures.
- Responsible Gambling Practices: Continued focus on responsible gambling practices to avoid potential challenges and regulatory fines.
Note: This scorecard is based on the BWC rating system, providing an assessment of Super Group’s sustainability performance across transparency, ESG strategy, sanctions, controversies, and public ratings. It offers a snapshot view for stakeholders and investors, highlighting the company’s strengths and areas for improvement.
Disclaimer data: This analysis is based on publicly available information, and future reviews will delve deeper into ESG reporting and potential improvements through interviews with company representatives.
Source Material: Refer to the provided hyperlinks for detailed sources.
Super Group – This page is a review of Super Group, a holding company for Betway and Spin.
