About the Company

Established in 2010, Dazzletag, a UK and Malta-based gambling operator acquired by Begame Group, operates five online casinos. Holding licenses in the UK and Malta, Dazzletag collaborates with various online casino suppliers, offering a diverse portfolio with over 1000 games.

Environmental Impact

• No publicly available statements or reports regarding Dazzletag/Begame Group’s stance on environmental issues.

Social Impact

Internal:

• A claim of a diverse workforce, but limited information on internal workings.
• Begame’s LinkedIn page indicates employment of 51–200 people, with few details.

External:

• Limited reports on external social responsibilities.
• Donations reported to Women’s Aid Federation of England and GambleAware.

Governance

• No public release of annual or financial reports by Dazzletag or Begame Group.
• Limited transparency in governance practices.

Sanctions, Controversies, and Concerns

• No available information or reports regarding sanctions or controversies involving Dazzletag or Begame Group.

UN Sustainable Development Goals (SDGs)

Dazzletag’s operations align with several UN SDGs, including:

• Goal 3 (Good Health and Well-being): Through donations to GambleAware, contributing to responsible gambling.
• Goal 5 (Gender Equality): Pending further information on internal workings, the commitment to diversity and equality can’t be thoroughly assessed.

Overview of Awards

Bingocams Casino received awards in 2011 at the Online Bingo Summit for:

• Best Online Bingo Innovation
• Best Newcomer

Rating: Due to the absence of public information on Dazzletag or Begame’s reports and financial statements, assigning a rating and KPI scoring is currently not feasible. Future updates will depend on the response to partnership inquiries or public information releases.

Answering Initial Questions

1. How transparent is the company? Dazzletag’s transparency is currently very limited, as is the parent company Begame Group. On Linkedin we found the profile of the CTO and COO but not of the CEO. Their websites don’t mention anything regarding ESG or sustainability but do mention responsible gaming. Publicly available reports and detailed information on internal workings and governance practices are not availalbe.

With regards to transparency Dazzletag and Begame get at this point 1 point.

2. Does it have an ESG strategy? As of now, there is no evident emphasis on an ESG strategy from Dazzletag. The lack of an ESG/Sustainability report and information on environmental initiatives hinders a comprehensive assessment of the company’s strategy in these domains.

On ESG we give 0 points

3. Has the company been sanctioned and/or has there been any controversies? There is no available information or reports indicating sanctions, controversies, or significant concerns involving Dazzletag or its parent company, Begame Group. On the website of the UK Gambling commission there is no mention of any regulatory actions. The company appears to operate without major legal or regulatory issues at the time of this review.

Dazzletag earns here 5 points

4. Has the company any 3rd party rating? Dazzletag currently lacks any 3rd party rating, and there is not sufficient information available for a thorough assessment. Public ratings could provide insights into how the company is perceived by stakeholders and the wider community.

We give Dazzletag 1 point

Total score: 7 points.

Conclusion

Dazzletag, as a gambling operator under Begame Group, currently lacks online information about its ESG aspects. The company has not placed a significant emphasis on sustainability, and there is limited transparency in governance. While donations to charitable organizations are reported, detailed information is scarce.

Note: This analysis is based on publicly available information, and future reviews will delve deeper into ESG reporting and potential improvements through interviews with company representatives.

Source Material: Refer to the provided hyperlinks for detailed sources.