Bally's Interactive

In this “tier 2“comprehensive assessment, we delve into Bally’s Interactive, the digital entertainment arm of Bally’s Corporation, to unveil its Environmental, Social, and Governance (ESG) commitments. This examination encompasses the company’s dedication to Corporate Social Responsibility (CSR) and sustainability practices. With the forthcoming Better World Casinos (BWC) Sustainability scorecard, our investigation covers a spectrum of aspects including general information, governance practices, environmental initiatives, social impact, and considerations arising from sanctions, controversies, and legal matters.

Last updated April 12, 2024.

In this review, we aim to answer the following questions:

  1. How transparent is the Bally’s Interactive?
  2. Does Bally’s Interactive have an ESG strategy?
  3. Has Bally’s Interactive been sanctioned, and/or has there been any controversies?
  4. Does Bally’s Interactive received any 3rd Party ratings?

BWC Sustainability Scorecard: BWC has assigned a sustainability score for Bally’s Interactive as part of our ongoing evaluations. This score reflects our analysis of the company’s performance in social, environmental, and governance areas, providing valuable insights into how Bally’s Interactive compares to industry standards and its peers.

BWC currently does not have an affiliate partnership with any of Bally’s Interactive brands. BWC hopes that this changes soon, allowing BWC to engage with Bally’s Interactive regarding their ESG performance and ambitions to determine how sustainable they are and how they contribute to society.

BWC is reaching out to Bally’s and hope we will be given the opportunity to talk to them regarding their ESG performance and ambitions in order to determine how much of a  sustainable gambling company they are and how they contribute to society.

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Company Overview

Name Bally’s Interactive LLC (Merged with Gamesys, part of Bally’s Corporation)
Company Type Publicly traded (NYSE: BALY)
Location(s) Canada (Toronto), Estonia (Tallinn), Gibraltar (Gibraltar), Isle of Man (Douglas), Ireland (Dublin), Malta (Msida), Spain (Ceuta), Sweden (Skövde), United Kingdom (London, Manchester, Stoke)
Presence Online and land-based casinos, betting shops
Products Online Casino, Sports Betting, Online Poker, Lottery, Social Gaming, iGaming, free-to-play gaming
Brands Bally Bet, Bally Casino, Botemania, Double Bubble Bingo, InterCasino, Jackpotjoy, Live at the Bike, MEGAWAYS Casino, MONOPOLY Casino, Rainbow Riches Casino, Megaways Casino, Monopoly Casino, Virgin Games, Jackpotjoy.com, Double Bubble Bingo, Virgin Casino
Licences UK, Malta, Gibraltar, Maryland, New York, Indiana, Iowa
Key markets United States, United Kingdom, Canada, Europe, Asia
ESG/Sustainability Report Yes (2023 Annual Sustainability Report)
Reporting standard GRI Standards (Global Reporting Initiative Standards)

Bally’s Interactive casino brands

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About the Company

Bally’s Interactive LLC, a subsidiary of Bally’s Corporation, operates within the vibrant and evolving gambling industry. Its dynamic portfolio encompasses online casinos, sports betting, poker, and more. Drawing on a heritage that traces back to Bally Technologies in 2004 and bolstered by the acquisition of Gamesys in 2021, Bally’s Interactive boasts over 20 years of experience in proprietary technology.

Bally’s Corporation, headquartered in Providence, Rhode Island, is a prominent player in the gaming, betting, and interactive entertainment sectors. The company owns and operates 15 casinos across ten states, a horse track in Colorado, and online sports betting operations in 14 states.

Bally’s Corporation has a rich history that began in 2004 as BLB Investors, a joint venture between Starwood Capital Group, Kerzner International, and the Waterford Group. Over the years, the company underwent several transformations. In 2020, Twin River acquired the rights to the iconic Bally’s brand from Caesars Entertainment, leading to its rebranding as Bally’s Corporation. This strategic move expanded Bally’s reach and solidified its position as a major player in the industry.

The merger with Gamesys in 2021 further strengthened Bally’s Interactive, combining expertise and resources to create a powerhouse in the online gaming and betting sphere. This strategic move positions Bally’s Interactive as a leader in the digital entertainment space, providing innovative and engaging experiences to customers worldwide.

Key Performance Indicator (KPI) Ratings

Key Performance Indicators (KPIs) are vital metrics used by Bally’s Corporation to assess and evaluate the company’s performance across various areas. These indicators provide insights into the company’s financial health, operational efficiency, and strategic progress. Some key KPIs used by Bally’s Corporation include:

Key Performance Indicator 2023 % Change vs 2022 2022 % Change vs 2021 2021
Total Revenue $612 million +6% $578 million +6% $543 million
Adjusted EBITDA $129 million +21% $107 million +11% $96 million
New Members in Rewards Program 60,000 members +20% 50,000 members +19% 42,000 members
North America Interactive Revenue $33 million +27% $26 million +30% $20 million
Casinos & Resorts Revenue $342 million +7% $320 million +10% $290 million
Total Employees 10,500 +3% 10,200 +4% 9,800

Revenue Growth

Bally’s closely monitors its revenue growth as a fundamental indicator of its business success. In 2023, the company reported total revenues of $612 million, representing a 6% growth compared to 2022 and a 13% growth compared to 2021. This KPI helps the company understand how effectively it is generating income from its diverse portfolio of casinos, resorts, and interactive gaming platforms.

Adjusted EBITDA Margin

Bally’s evaluates its Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) margin to gauge its operational efficiency and profitability. In the fourth quarter of 2023, Bally’s reported an Adjusted EBITDA of $129 million, with an Adjusted EBITDA Margin of 21%, which is a 21% increase compared to 2022 and a 34% increase compared to 2021. This metric helps in understanding the company’s ability to generate earnings from its core operations.

Customer Acquisition and Retention

Bally’s tracks its customer acquisition and retention rates to measure its success in attracting new customers and maintaining loyalty among existing ones. In the same period, Bally’s enrolled nearly 60,000 new members in its Bally’s Rewards program, indicating a strong focus on customer engagement. This KPI is crucial for understanding customer preferences, improving marketing strategies, and enhancing overall customer satisfaction.

Market Share in iGaming and Sports Betting

As Bally’s expands its presence in the digital gaming space, it closely monitors its market share in iGaming and sports betting segments. In the fourth quarter of 2023, Bally’s North America Interactive segment reported revenues of $33 million, representing a 27% year-over-year growth. This KPI provides insights into the company’s competitiveness and penetration in these rapidly growing markets.

Property Performance

Bally’s evaluates the performance of its individual properties using KPIs such as Gross Gaming Revenue (GGR), occupancy rates, and average daily rates. The company operates fourteen casino properties, a standalone horse track, and a golf course. In the same quarter, Bally’s Casinos & Resorts segment reported revenues of $342 million, showing a 7% year-over-year increase. These property-specific metrics help in optimizing operations, enhancing guest experiences, and driving revenue growth.

Operational Highlights

With 10,500 employees, Bally’s Corporation’s casino operations include approximately 15,000 slot machines, 600 table games, and 5,300 hotel rooms. The company’s workforce plays a crucial role in delivering exceptional guest experiences and driving operational excellence across its properties.

By analyzing and benchmarking these KPIs, Bally’s Corporation gains valuable insights into its overall performance, identifies areas for improvement, and makes informed strategic decisions to drive sustainable growth in the highly competitive gaming industry.

ESG Overview

In this section, we explore the Environmental, Social, and Governance (ESG) practices of Bally’s Interactive. Understanding a company’s ESG commitments is crucial for investors, stakeholders, and the general public to assess its impact on the environment, society, and governance structures. We delve into Bally’s Interactive’s initiatives, strategies, and performance in these key areas, shedding light on its sustainability efforts and social responsibility. For a comprehensive guide on ESG in the iGaming industry, you can visit Better World Casinos – Understanding ESG and iGaming.

ESG Strategy

Bally’s Interactive has taken significant steps in its ESG (Environmental, Social, and Governance) journey by establishing an ESG Committee, with CEO Robeson Reeves at the helm, to spearhead the development of its ESG initiatives. This move underscores the company’s commitment to integrating ESG considerations into its core operations and decision-making processes. While the available information does not delve into the specifics of the ESG strategy and reporting framework, the formation of the ESG Committee signals Bally’s Interactive’s proactive stance towards sustainability and responsible business practices.

ESG Committee Leadership

  • Robeson Reeves, CEO: Chair of the ESG Committee
  • Soo Kim (Chairman of the Board), Lee Fenton (Bally’s CEO), Wanda Y. Wilson (Independent Director): Committee Members

The ESG Committee, led by CEO Robeson Reeves, comprises a distinguished group of individuals including Soo Kim (Chairman of the Board), Lee Fenton (Bally’s CEO), and Wanda Y. Wilson (Independent Director). This diverse and experienced team is tasked with formulating and overseeing Bally’s Interactive’s ESG strategies, ensuring they align with the company’s broader mission and values.

Commitment to ESG Integration

Bally’s Interactive’s ESG Committee is poised to drive meaningful change within the company, focusing on integrating sustainability, social responsibility, and governance principles into its operational framework. By leveraging the expertise of its committee members, Bally’s aims to enhance its ESG performance, foster stakeholder engagement, and contribute positively to the communities in which it operates.

Future ESG Reporting

While specific details about Bally’s Interactive’s ESG strategy and reporting framework are not currently available, the establishment of the ESG Committee sets the stage for transparent and comprehensive ESG disclosures in the future. Investors, stakeholders, and the broader public can expect to receive updates on the company’s progress towards its ESG goals, aligning with global sustainability standards and best practices.

Continued Progress in ESG

As Bally’s Interactive continues to evolve its ESG initiatives under the guidance of the ESG Committee, stakeholders can anticipate a strategic focus on environmental stewardship, social impact, and robust governance practices. The company’s commitment to responsible business practices underscores its dedication to creating long-term value while contributing to a more sustainable future.

Environmental Impact

In this section, we delve into the company’s efforts towards environmental sustainability and its initiatives to reduce its carbon footprint. For a detailed overview of Bally’s environmental strategies, you can also visit ESG Environment page.

Environmental Performance

  • Emissions Reduction: Bally’s continues its commitment to reducing emissions, showcasing a successful track record of reducing its carbon footprint. Since 2011, the company has achieved an average reduction of 2,327 tons per year at its Twin River property in Rhode Island.
  • Lightbulb Conversion: A significant step towards sustainability, Bally’s has converted its lightbulbs to modern, energy-efficient models at multiple properties. At the Twin River location, completed in 2018, this initiative resulted in a substantial carbon reduction of 915 tons per year. Moreover, the company has realized an average yearly savings of $168,505 through this energy-efficient upgrade.
  • Fuel Conversion: Bally’s has transitioned from oil and other fuel sources to cleaner and more efficient natural gas sources at various properties. This strategic shift has led to a notable carbon reduction of 1,412 tons per year at the Twin River property. Additionally, the company has achieved an average yearly savings of $950,000 through this environmentally conscious approach.
  • Solid Waste Recycling: Demonstrating its commitment to waste reduction, Bally’s has implemented robust solid waste recycling programs across its properties. At the Twin River property alone, the company averages 9.2 tons per month in recycling disposal, contributing to approximately 7.5% of the total waste generated by the casino and hotel.
  • Vegetable Oil Recycling: Bally’s upholds its sustainability efforts by recycling vegetable oil used across its properties. This initiative not only avoids disposal costs but also contributes to the production of biofuels, supporting a more environmentally friendly fuel cycle.

Emissions Scope and Supplier

  • Scope of Emissions: While specific details on emissions scope are not provided, Bally’s focuses on reducing its overall carbon footprint across its properties. The company actively monitors and manages emissions to achieve sustainable practices.

Targets & Initiatives

  • Future Sustainability Targets: Bally’s is committed to setting and achieving future sustainability targets to further reduce its environmental impact. The company aims to continue its efforts in emissions reduction, energy efficiency, waste management, and renewable energy integration.

Social Performance

In this section, we explore the company’s initiatives related to social responsibility, employee engagement, and community involvement. For a comprehensive view of Bally’s social endeavors, you can also visit ESG Social page.

Internal Initiatives

  • Employee Engagement: Bally’s Interactive conducted an anonymous internal survey in 2020 to gather valuable feedback on Diversity, Equity, and Inclusion (DEI) within the company. This initiative reflects Bally’s dedication to fostering a diverse and inclusive workplace.
  • Gender Equality: With 47% female employees across the organization, Bally’s emphasizes gender equality in its workforce. The company is committed to providing equal opportunities for all employees, regardless of gender.
  • Glassdoor Rating: Bally’s maintains a Glassdoor rating of 3.3 out of 5 stars, highlighting a positive sentiment among employees. The rating reflects aspects such as work-life balance, job satisfaction, and company culture.

External Initiatives

  • Responsible Gambling Measures: Bally’s prioritizes responsible gambling, evidenced by its comprehensive programs and policies. The company requires all employees to undergo training on responsible gaming, ensuring they are equipped to assist individuals with maintaining responsible gambling habits.
  • Community Engagement: Through various community engagement initiatives, Bally’s demonstrates its commitment to giving back to the communities in which it operates. The company supports local non-profit organizations, hosts charitable events, and donates casino space for community use.
  • Responsible Marketing: Bally’s upholds responsible marketing practices in its operations. The company ensures that its marketing strategies and materials promote responsible gambling and comply with industry standards. This approach aligns with Bally’s commitment to ethical business practices and customer well-being.

Governance

For any organization, governance forms the backbone of its operations, shaping its transparency, integrity, and regulatory compliance. It encompasses the structures and processes through which companies are directed and controlled. To delve deeper into the governance practices within the iGaming industry, visit Better World Casinos – ESG and Governance.

Governance Framework

Bally’s Interactive upholds robust corporate governance standards, aligning with:

Governmental Performance

  • Swedish Code of Corporate Governance: Adherence to Swedish governance norms ensures transparency and accountability in corporate operations.
  • Nasdaq Stockholm Regulations: Compliance with Nasdaq Stockholm’s regulations ensures the company meets listing requirements and maintains investor confidence.
  • Maltese Companies Act: Following guidelines under the Maltese legal framework provides a solid foundation for business operations in Malta.

Code of Conduct

  • Ethical Guidelines: Bally’s Interactive’s Code of Conduct outlines the company’s commitment to ethical behavior, regulatory compliance, and legal requirements.
  • Compliance: Reports indicate a strong commitment to compliance with UK legislation, especially concerning the Corporate Criminal Offence of Failure to Prevent the Facilitation of Tax Evasion.

Frameworks & Policies

Anti-Corruption Measures

  • Zero-Tolerance Policy: Bally’s Interactive maintains a strict zero-tolerance policy against corruption, bribery, and unethical behavior.
  • Training Programs: Regular training programs ensure all employees are aware of anti-corruption policies and procedures.
  • Whistleblower Protection: Robust whistleblower protection mechanisms encourage employees to report any suspected misconduct without fear of retaliation.

Sustainability Charter

  • ESG Strategy: The company’s Environmental, Social, and Governance (ESG) strategy focuses on sustainable business practices.
  • Sustainability Audit: Conducted a comprehensive sustainability audit across its operations to identify areas for improvement.
  • Goals Alignment: Plans to align efforts with the UN Social Development Goals, focusing on areas such as climate action, responsible consumption, and social equality.

Tax Policies

  • Compliance with UK Legislation: Adherence to UK laws on tax evasion prevention, ensuring proper reporting and transparency in tax matters.
  • Tax Planning: Responsible tax planning practices to optimize tax obligations while staying within legal and ethical boundaries.

CEO Compensation

CEO Compensation Structure

  • Transparency: Bally’s Corporation maintains transparency in its CEO compensation structure.
  • Performance-Based: Compensation tied to company performance metrics and shareholder value creation.
  • Equity-Based Incentives: Use of equity-based incentives to align CEO interests with long-term shareholder interests.

Corporate Structure

Organizational Structure

  • Bally’s Interactive Unit: Reported a 9.7% YoY revenue increase to $606.2 million, indicating growth and market expansion.
  • North America Interactive: Despite a loss of $35.5 million, strategic investments in North America Interactive aim for long-term profitability.
  • Optimistic Outlook: Excitement surrounds the relaunch of Bally Bet, an online betting platform, and the cost-saving measure of outsourcing the sportsbook platform to Kambi.

Committees

ESG Committee

  • Oversight: The dedicated ESG Committee oversees sustainability initiatives and ensures alignment with company goals.
  • Stakeholder Engagement: Engages with stakeholders, including investors and community members, to incorporate diverse perspectives into sustainability initiatives.

Committee Composition

Committee Committee Chair Committee Members
Audit Committee Soohyung Kim * George T. Papanier, Terrence Downey, Jaymin B. Patel
Compensation Committee George T. Papanier Robeson Reeves, Jeffrey W. Rollins, Wanda Y. Wilson
Nominating and Governance Committee Terrence Downey Tracy Harris
Compliance Committee Jaymin B. Patel
ESG Committee Robeson Reeves

Financials

Q2 Financial Performance

  • Revenue Increase: Bally’s Corporation reported a 9.7% YoY revenue increase to $606.2 million, driven by strong performance in key markets.
  • Unit Performance: North America Interactive unit generated $25.3 million in revenue, with strategic investments in growth areas despite short-term losses.
  • Strategic Initiatives: The relaunch of Bally Bet and the outsourcing of the sportsbook platform to Kambi represent strategic moves aimed at long-term profitability and efficiency.

These details illustrate Bally’s Corporation’s comprehensive approach to governance, sustainability, tax compliance, CEO compensation, corporate structure, committee oversight, and financial performance.

Sanctions, Controversies, and Concerns

Bally’s Corporation has faced notable sanctions, controversies, and concerns in its history, highlighting challenges and regulatory scrutiny within the industry.

Underage Gambling Fine

  • In April 2011, Bally’s Atlantic City, operated by Bally’s Corporation, was fined $25,000 by the state Division of Gaming Enforcement for allowing an underage patron to gamble. This incident occurred when a 19-year-old woman was found playing slots at Bally’s in June 2009. Upon questioning, she admitted to being underage and disclosed that she had frequented the casino without being detected. Furthermore, she revealed that she had been served alcohol without being asked for identification, which raised additional concerns. It is important to note that the legal age for both drinking and gambling in New Jersey is 21. This fine, announced by the enforcement division, marked a significant penalty and brought attention to the importance of stringent age verification processes and compliance with gambling regulations.

Evaluation of Money-Losing US Online Businesses

  • In more recent developments, Bally’s Corporation announced in November 2022 its intention to evaluate its money-losing North American businesses. This evaluation comes as the company focuses on a strict path to profitability under the leadership of CEO Lee Fenton. The company has been reviewing its assets acquired during major acquisitions in 2020 and 2021, including Gamesys and Bet.Works, to ensure alignment with its strategic goals.

The evaluation process involves a thorough examination of assets that do not demonstrate a clear path to profitability in the near term. Chief Financial Officer Bobby Lavan highlighted losses of approximately $7 million in the third quarter, which are being considered non-core or in need of strategic plans to achieve at least break-even. Bally’s Corporation is particularly focusing on its online casino (icasino) offerings, noting positive performance in New Jersey and promising results in Ontario. The company also plans to launch icasino in Pennsylvania, indicating a shift towards the online gaming sector.

These recent developments underscore Bally’s Corporation’s efforts to address challenges and improve financial performance amid regulatory scrutiny and evolving market dynamics.

UN Sustainable Development Goals (SDGs)

Bally’s Interactive is committed to contributing to several United Nations Sustainable Development Goals (SDGs), aligning its business practices with global sustainability objectives:

1. Goal 3: Good Health and Well-being

Bally’s Interactive promotes good health and well-being among its customers through responsible gambling initiatives and reliable metrics. By providing a safe and secure gambling environment, the company prioritizes the well-being of its patrons.

2. Goal 4: Quality Education

The company supports Goal 4 by fostering diversity and inclusion within its workforce. Bally’s Interactive recognizes the value of a multicultural team and actively promotes a diverse and inclusive work environment across all its locations.

3. Goal 5: Gender Equality

Bally’s Interactive is committed to achieving gender equality, aiming for a 50:50 gender balance in its leadership positions. The company believes in creating equal opportunities for all employees, regardless of gender, to contribute to a more equitable workplace.

4. Goal 8: Decent Work and Economic Growth

Through its initiatives, Bally’s Interactive contributes to decent work and economic growth. The company prioritizes creating a positive work environment where employees feel valued and supported, leading to personal and professional growth.

5. Goal 10: Reduced Inequality

Bally’s Interactive’s commitment to diversity and inclusion helps in reducing inequality within the organization. By providing equal opportunities and fostering an inclusive culture, the company aims to create a more equitable workplace for all employees.

6. Goal 12: Responsible Consumption and Production

The company’s climate targets, waste reduction efforts, and carbon offsetting initiatives align with Goal 12. Bally’s Interactive is dedicated to responsible consumption and production practices, aiming to minimize its environmental footprint.

7. Goal 13: Climate Action

Bally’s Interactive takes significant steps towards addressing climate change through ambitious climate targets, reduced emissions, and carbon offsetting efforts. The company recognizes the urgency of climate action and actively works towards reducing its environmental impact.

8. Goal 17: Partnerships for the Goals

Engagement in partnerships with various organizations demonstrates Bally’s Interactive’s commitment to Goal 17. By collaborating with stakeholders, the company seeks to achieve sustainable development goals collectively. Through these partnerships, Bally’s Interactive leverages expertise and resources to drive positive change and contribute to a sustainable future.

Awards and Ratings

Record-Breaking Nominations at the WiG Diversity Awards 2023!

  • Bally’s Interactive achieved unprecedented success at the 2023 Women in Gaming (WiG) Diversity Awards, setting a new record with 21 nominations across various categories. The WiG Diversity Awards, held annually since 2010, highlight individuals and organizations in the iGaming industry dedicated to promoting equality, diversity, and inclusion.
  • The company’s efforts in promoting diversity, equity, and inclusion were recognized with a nomination for the Marketing Campaign of the Year award. Notable achievements include launching a dedicated Culture section on the careers page and hosting a series of internal events in collaboration with employee networks.

The following employee networks received nominations for their impactful work:

  • Global League of Women
  • The Parent’s Network
  • Pride

These networks, aimed at creating inclusive spaces for diverse communities, were nominated for both Employee Network of the Year and the Community Engagement Award.

Additionally, 12 outstanding individuals and one team from Bally’s Interactive were nominated for their exceptional contributions:

  • Gemma Duncan – HR Champion Award
  • Claire Archer – Industry Achiever
  • Nicola Newman – Industry Achiever and The Outstanding Mentor Award
  • Christine Chou – Inspiration of the Year
  • Lorena Puentes – Inspiration of the Year
  • Megan Horsham – Inspiration of the Year
  • Bruna Pereira – Leader of the Year
  • Miranda Granlund – Positive Role Model of the Year
  • Manon Chabrand – Star of the Future
  • Tyanah Graham – Star of the Future
  • Cherry Lou Morcilla – The Outstanding Mentor Award
  • Alexandra Domingo – Young Leader of the Year
  • LatAm Team – Excellence in Customer Service

The WiG Diversity Awards ceremony, scheduled for June 8th in London, will recognize the outstanding achievements of these nominees. Bally’s Interactive remains committed to fostering a culture that values and respects all employees as the gaming industry continues to evolve.

Bally Interactive’s iGaming Platform Wins Top Honors in 2013 Gaming & Technology Awards

  • Bally Technologies received prestigious recognition for its Bally iGaming Platform at the 2013 Gaming & Technology Awards. The platform, designed to offer casino operators a comprehensive view of player activity and a casino-friendly strategy, was awarded first place in the “Best Consumer-Service Technology” category.
  • The Bally iGaming Platform allows casinos to provide a range of gaming options, including play-for-free and wager-based poker, table games, video slots, and sports betting. This innovative platform, recognized for its excellence, has been utilized by renowned casinos such as the Golden Nugget in Las Vegas and Atlantic City, as well as American Casino & Entertainment Properties’ properties.
  • John Connelly, Bally’s Vice President of Business Development, emphasized the platform’s open architecture and seamless integration with traditional casino systems. The platform not only enhances player experiences but also provides casino operators with tools for marketing, bonusing, and data tracking.
  • The recognition at the 2013 Gaming & Technology Awards reflects Bally’s ongoing commitment to innovation and excellence in the gaming industry. The company’s iGaming Platform was showcased at the Global Gaming Expo (G2E), where attendees experienced live demonstrations of its capabilities.
  • The Gaming & Technology Awards, sponsored by Global Gaming Business magazine, recognize excellence in innovation and practical application across all gaming disciplines. Bally Technologies continues to lead the industry with its cutting-edge solutions and commitment to enhancing the gaming experience.

Conclusion

Overall Summary and Verdict

Bally’s Corporation, a significant player in the gaming industry, demonstrates a commendable commitment to corporate governance, sustainability, and innovation. The company’s adherence to established frameworks such as the Swedish Code of Corporate Governance and Nasdaq Stockholm regulations showcases a dedication to transparency and accountability. With a robust ESG strategy, Bally’s aligns its sustainability efforts with industry standards and global goals.

While facing challenges like regulatory fines for underage gambling and ongoing evaluations of its businesses for profitability, Bally’s shows promise with strategic investments and initiatives for long-term profitability. The company’s success at the Women in Gaming (WiG) Diversity Awards and recognition for its iGaming Platform highlight its commitment to diversity, innovation, and providing cutting-edge solutions.

Answering Initial Questions

Transparency

Score: 4

  • Description: Bally’s Interactive demonstrates commendable transparency through its sustainability reporting and governance practices.
  • Strengths: ESG/Sustainability report, adherence to governance norms, and disclosure of environmental initiatives.
  • Areas for Improvement: More details on waste and water management could enhance transparency.

ESG Strategy

Score: 4

  • Description: Bally’s Interactive has a robust ESG strategy evident in its ambitious climate targets, responsible gambling initiatives, and commitment to diversity and inclusion.
  • Strengths: Initiatives align with global sustainability goals and demonstrate a proactive approach to corporate responsibility.
  • Areas for Improvement: Adopting recognized reporting standards like GRI could enhance accountability and comparability.

Sanctions, Controversies, and Concerns

Score: 2

  • Description: Bally’s Interactive has faced challenges, including sanctions and warning fees from regulatory authorities.
  • Strengths: Addressing regulatory challenges is crucial for maintaining trust.
  • Areas for Improvement: Effective resolution of these issues is necessary for improving the score in this category.

3rd Party Ratings

Score: 3

  • Description: Positive Glassdoor ratings and awards reflect favorable aspects of the company’s social performance.
  • Strengths: Positive perception among employees and stakeholders.
  • Areas for Improvement: Continuous enhancement of public ratings and receiving more awards could further improve this score.

Verdict & Scorecard

Final Score: 3.5 Rounded to 4(Good – Nice choice! Go have fun!)

Strengths:

  • Transparency: Bally’s Interactive’s extensive reporting practices provide detailed insights into its sustainability efforts.
  • ESG Strategy: The company’s well-defined ESG strategy, including initiatives like responsible gambling, showcases a commitment to corporate responsibility.
  • Public Ratings: Positive ratings and awards validate Bally’s efforts, reflecting a favorable perception among stakeholders.

Areas for Improvement:

  • Sanctions and Compliance: Continued focus on compliance and ethical practices to avoid future sanctions.
  • ESG Strategy: Ongoing monitoring and updating of sustainability targets to ensure progress towards climate goals.
  • Public Reputation: Seeking further awards and recognitions could enhance public perception.

Bally’s Corporation is on the right path toward sustainable and responsible gaming practices. Continued efforts in compliance, transparency enhancement, and maintaining a robust ESG strategy will further solidify its position as a leader in the industry.

Note: This scorecard is based on the BWC rating system, providing an assessment of Bally’s Interactive’s sustainability performance across transparency, ESG strategy, sanctions, controversies, and public ratings. It offers a snapshot view for stakeholders and investors, highlighting the company’s strengths and areas for improvement.

Disclaimer data: This review is based on publicly available information, and future reviews may incorporate deeper analyses and interviews with company representatives.

Source Material: Refer to the provided hyperlinks for detailed sources.

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