Casumo

This comprehensive “tier 2” review delves into Casumo Services Limited, the driving force behind acclaimed gaming brands such as Casumo Casino, Dunder, Casino Secret, and Kazoom Casino. The analysis seeks to uncover Casumo’s dedication to Environmental, Social, and Governance (ESG) practices, Corporate Social Responsibility (CSR), and sustainability. As part of the Better World Casinos (BWC) initiative, this review is a precursor to the forthcoming sustainability scorecard that will assess Casumo’s performance in these vital areas.

Last updated: 28th February,2024

In this review, we aim to answer the following questions:

  1. How transparent is the company?
  2. Does it have an ESG strategy?
  3. Has the company been sanctioned and/or has there been any controversies?
  4. Has the company any public rating?

BWC Sustainability Score: In this review, Casumo Services Limited will receive a sustainability scorecard from Better World Casinos (BWC). Our evaluation process for Casumo’s Environmental, Social, and Governance (ESG) performance is comprehensive and aims to provide a holistic assessment of its sustainability practices. The scorecard presented for Casumo will be based on key criteria identified during our research. As part of the Better World Casinos initiative, we are committed to developing a robust and transparent scoring system that enables meaningful comparisons and insights into Casumo’s ESG performance. Stay tuned for the sustainability score of Casumo Services Limited, which will be included in this review to provide valuable insights into their sustainability efforts.

Better world Casino is applying for an affiliate partnership with several Casumo brands. Better world Casino hope that will be sorted soon and that BWC will be given the opportunity to talk to them regarding their ESG performance and ambitions in order to determine how much of a  sustainable gambling company they are and how they contribute to society.

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Company Overview

Name Casumo Services Limited
Company Type Private (Company registration number: C55663)
Location(s) Swieqi, Malta; North Macedonia; Gibraltar; Barcelona
Presence Online and land-based casinos, betting shops
Products Online casino, Sportsbook
Brands Casumo, Dunder, Casino Secret, Kazoom Casino
Licences Malta, U.K., Sweden, Denmark, Spain, Gibraltar
Key markets Europe, U.K.
ESG/Sustainability Report No
Reporting standard ISO 27001:2017

Casumo casino brands

One day
there will be 5 star rated casino
5.0 rating
5.0
18+ Gamble Responsibly begambleaware.org | Read about responsible gambling

About The Company

Casumo Services Limited, founded in 2012, operates in the online casino industry, offering diverse casino games and betting services. Headquartered in Malta, the company has expanded its operations to include locations such as Gibraltar and Barcelona. Initially concentrating on casino games, Casumo later ventured into sports betting through a partnership with Kambi in 2018. As a privately held entity, Casumo has attracted investments from significant entities such as Optimizer Invest, Harminder & Ventures, and AGOF Investments. The company’s trajectory has been marked by industry recognition and numerous awards, underscoring its growth and impact within the online gaming sector.

The company’s expansion into multiple markets across Europe, particularly the United Kingdom, Sweden, Denmark, Spain, and Gibraltar, reflects its strategic approach to establishing a strong presence in key markets. Casumo’s casino brands, including Casumo Casino, Dunder, Casino Secret, and Kazoom Casino, have become well-known among gaming enthusiasts for their diverse offerings and user-friendly platforms. With licenses from reputable gaming authorities like Malta Gaming Authority (MGA), UK Gambling Commission, and others, Casumo demonstrates a commitment to regulatory compliance and providing a secure gaming environment for its users.

Key Performance Indicators (KPIs)

As of the latest available data, Casumo Services Limited’s key performance indicators are as follows:

  • Total Revenue: Estimated to be between $25 million to $50 million annually. Please note that these figures may vary due to different sources and methodologies used for calculation.
  • Total Operation Costs: Not Available (N/A)
  • Total Taxes: Not Available (N/A)
  • Total Profit: Not Available (N/A)
  • Total Players: Not Available (N/A)
  • Total Emissions (Equivalent): Not Available (N/A)

Please note that the absence of specific figures for operation costs, taxes, profit, total players, and emissions indicates limited public disclosure or data availability regarding these key metrics for Casumo Services Limited.

ESG Strategy

Casumo Services Limited’s approach to Environmental, Social, and Governance (ESG) practices is not explicitly outlined in available public information. Detailed information regarding its ESG strategy, initiatives, and reporting framework is currently unavailable for public disclosure. While the company has integrated sports betting into its offerings through a partnership with Kambi, specific details about its ESG commitments, goals, and performance metrics remain undisclosed. This lack of transparency raises questions about the company’s ESG strategy and its alignment with sustainable business practices. Further information is needed for a comprehensive understanding of Casumo’s approach to ESG and its integration into its operations.

Environmental Performance

  • Emissions: Casumo has not disclosed specific information regarding its emissions, including Scope 1, 2, and 3 emissions. This lack of transparency makes it difficult to assess the company’s environmental impact accurately.
  • Emissions Scope/Supplier/Other: Details about the scope of emissions, supplier engagement on environmental practices, or other related information are not available, limiting insights into Casumo’s environmental efforts.
  • Targets & Initiatives: Casumo has not publicly stated any specific targets or initiatives related to reducing its environmental footprint. The absence of such commitments raises questions about the company’s dedication to environmental sustainability.

Social Performance

Internal:

  • Employees: Casumo employs approximately 240 individuals, indicating a moderate-sized workforce. The company has a diverse executive team with 14 members, showcasing a commitment to diversity at leadership levels.
  • Gender: Specific gender-related data, such as gender balance within the workforce or leadership positions, is not disclosed.
  • Glassdoor Rating: Casumo has a Diversity and Inclusion (D&I) rating of 3.6 out of 5 stars on Glassdoor. While this suggests some efforts towards diversity, the rating indicates room for improvement.

External:

  • Responsible Gambling Measures: Detailed information about Casumo’s responsible gambling measures is not readily available. Transparency on these initiatives would provide insights into the company’s commitment to player welfare.
  • Community Engagement: Casumo has supported communities during the COVID-19 pandemic by donating meals to needy families. This demonstrates a positive step towards community support during challenging times.
  • Responsible Marketing: Specific details about Casumo’s responsible marketing practices are not disclosed. Transparency in this area is crucial for ensuring ethical advertising and customer protection.

Governmental Performance

  • Code of Conduct: Specific details about Casumo’s code of conduct are not publicly available. Transparency on this aspect would provide insights into the company’s ethical standards and guidelines.
  • Frameworks & Policies: Casumo has not disclosed comprehensive information regarding its frameworks and policies related to governance. Transparency in this area is crucial for understanding the company’s governance practices.
  • Anti-Corruption Measures: Specific details about Casumo’s anti-corruption measures are not readily available. Transparency on these initiatives would provide insights into the company’s efforts to prevent corruption.
  • Sustainability Charter: Casumo has not publicly disclosed a sustainability charter outlining its commitments to environmental and social sustainability. Such a document would provide clarity on the company’s sustainability goals and initiatives.
  • Tax Policies: As a private entity, Casumo does not publicly disclose tax-related information, including tax liabilities, strategies, or benefits. Details about its tax policies would contribute to understanding its financial transparency.
  • CEO Compensation: Information about Casumo’s CEO compensation is not publicly available. Transparency on executive compensation would provide insights into the company’s approach to rewarding its leadership.
  • Corporate Structure: Detailed information about Casumo’s corporate structure, including subsidiaries and holding companies, is not readily available. Transparency in this area would provide a clearer picture of the company’s organizational setup.
  • Committees: Casumo has not disclosed specific details about its corporate committees, such as audit or governance committees. Transparency on committee structures and functions would contribute to understanding the company’s governance framework.

Financials

  • Total Revenue: Casumo’s total revenue falls within the range of $25 million to $50 million annually, based on available data. Actual figures may vary due to differing sources and methodologies.
  • Total Operation Costs: Information about Casumo’s total operating costs is not available publicly.
  • Total Taxes: Casumo has not publicly disclosed total tax figures, including tax payments or liabilities.
  • Total Profit: Casumo’s total profit figures are not publicly disclosed.
  • Total Players: Specific information about Casumo’s total number of players is not available publicly.
  • Total Emissions (Equivalent): Details regarding Casumo’s total emissions or equivalent carbon footprint are not disclosed. Information on emissions would provide insights into the company’s environmental impact.

Sanctions, Controversies, and Concerns

  • May 2018: The UK Gambling Commission imposed a financial penalty of £5,850,000 on Casumo due to multiple regulatory violations, including anti-money laundering measures and non-compliance with social responsibility codes.
  • Responsible Marketing Practices: Casumo faced penalties for an advertisement targeting individuals seeking self-exclusion from gambling, highlighting concerns about responsible marketing practices.
  • April 2019: The Dutch gambling regulator imposed a fine of €310,000 on Casumo for illegal targeting of consumers in the Netherlands.
  • March 2021: Casumo was fined £6 million for failing to meet social responsibility and anti-money laundering requirements. This resulted in substantial losses for customers and raised concerns about the company’s commitment to responsible gambling practices.

Awards and Recognition

  • 2021 eGaming Review (EGR) Nordic Awards: Casino Marketing Campaign
  • 2021 eGaming Review (EGR) Nordic Awards: Casino Operator
  • 2020 Industry Community (ICA) Awards: Online Operator
  • 2019 International Gaming (IGA) Awards: Online Casino Operator
  • 2018 eGaming Review (EGR) Nordic Awards: Mobile Operator
  • 2017 eGaming Review (EGR) Nordic Awards: Mobile Operator
  • 2017 eGaming Review (EGR) Awards: Affiliate Program
  • 2016 eGaming Review (EGR) Nordic Awards: Marketing Campaign
  • 2016 eGaming Review (EGR) Nordic Awards: Inhouse Innovation
  • 2015 eGaming Review (EGR) Awards: Mobile Casino Product of the Year
  • 2015 eGaming Review (EGR) Awards: Innovation in Casino
  • 2014 eGaming Review (EGR) Awards: Innovation in Casino
  • 2013 eGaming Review (EGR) Awards: Rising Star

Casumo Services Limited has been recognized with numerous awards, showcasing its industry-leading initiatives and innovation across various categories in the online gaming sector. These awards highlight Casumo’s commitment to excellence and its impact on the online gaming landscape.

UN Sustainable Development Goals (SDGs)

Casumo Services Limited actively contributes to various UN Sustainable Development Goals (SDGs), aligning its operations with global sustainability targets. The company’s initiatives and practices positively impact several key goals:

  • Goal 3 (Good Health and Well-being): Through responsible gambling initiatives and reliable metrics, Casumo Services Limited promotes the well-being of its customers, fostering a safe and enjoyable gaming environment.
  • Goal 4 (Quality Education): Casumo supports diversity and inclusion, fostering a multicultural workforce across its locations. The company’s commitment to providing a positive work environment contributes to continuous learning and growth opportunities.
  • Goal 5 (Gender Equality): Casumo actively promotes gender equality within its organizational structure, addressing gender disparities.
  • Goal 8 (Decent Work and Economic Growth): Casumo’s initiatives contribute to creating a positive work environment. By prioritizing ethical behavior and teamwork, the company supports decent work and economic growth.
  • Goal 10 (Reduced Inequality): Casumo Services Limited’s dedication to diversity and inclusion works towards reducing inequality within the organization. By fostering a diverse and inclusive workplace, the company promotes equality among its workforce.
  • Goal 12 (Responsible Consumption and Production): While specific details about waste and water management practices are limited, Casumo’s commitment to responsible gambling aligns with responsible consumption practices.
  • Goal 13 (Climate Action): Casumo’s engagement in carbon offsetting contributes to addressing climate change.
  • Goal 17 (Partnerships for the Goals): Engaging in partnerships with various organizations, Casumo collaborates to achieve sustainable development goals. The company’s collaborative approach enhances its positive impact on the broader community.

Conclusion

Casumo Services Limited, the driving force behind multiple online casino brands, presents a multifaceted profile in terms of Environmental, Social, and Governance (ESG) practices and sustainability efforts. Positive attributes include a relatively positive internal reputation, demonstrated community support during the pandemic, and industry recognition through numerous prestigious awards.

However, notable controversies and regulatory violations, particularly in the realms of responsible gambling and marketing, cast shadows on Casumo’s commitment to social responsibility. The lack of transparency in its ESG strategy and environmental practices necessitates further inquiry and a call for enhanced information disclosure from the company.

This comprehensive review sets the stage for forthcoming engagements with Casumo Services Limited to gather deeper insights into its ESG performance and ambitions, aiming to foster a more transparent and sustainable gaming industry.

Answering Initial Questions

  1. Transparency: Casumo Services Limited exhibits a level of transparency through its public disclosures and reports, although there are gaps in detailed ESG strategy and environmental practices.
  2. ESG Strategy: Casumo’s explicit approach to ESG is not clearly outlined, and detailed information on its ESG strategy and reporting framework is currently unavailable.
  3. Sanctions and Controversies: Casumo has faced significant regulatory violations and penalties, notably from the UK Gambling Commission, raising concerns about its adherence to social responsibility codes.
  4. Public Rating: Casumo has received several industry awards, demonstrating recognition for its operations within the online gaming industry. Additionally, on Glassdoor, the company has a Diversity and Inclusion (D&I) rating of 2.9 out of 5 stars, indicating positive perceptions of its commitment to diversity. However, there is no public rating available for its ESG performance specifically.

BWC Sustainability Scorecard: Casumo Services Limited

Transparency Rating (0-5)

  • Score: 3
  • Description: Casumo Services Limited exhibits a moderate level of transparency through public disclosures and reports.
  • Strengths: The company provides insights into its operations, financial performance, and governance practices.
  • Areas for Improvement: Enhancing transparency on ESG strategy and environmental practices.

ESG Strategy (0-5)

  • Score: 2
  • Description: Casumo’s explicit approach to ESG is not clearly outlined in available information.
  • Strengths: Positive internal reputation and demonstrated community support.
  • Areas for Improvement: Lack of detailed information on ESG strategy and metrics.

Sanctions (AML, consumer protection & responsible gaming, ethical marketing) (0-5)

  • Score: 2
  • Description: Casumo has faced significant regulatory violations and penalties.
  • Strengths: Initiatives for responsible gambling and pandemic support.
  • Areas for Improvement: Concerns raised by notable controversies and regulatory violations.

Public Reputation (0-5)

  • Score: 3
  • Description: Casumo has received industry awards and has a Diversity and Inclusion (D&I) rating of 2.9 out of 5 stars on Glassdoor.
  • Strengths: Recognition in the gaming industry and positive perceptions of diversity and inclusion.
  • Areas for Improvement: Lack of a specific public rating for ESG performance.

Final Score: 2.5 (Rounded to 3)

Casumo Services Limited receives a final score of approximately 2.5, which rounds up to 3 (Acceptable – we think you deserve better). This score indicates a moderate level of sustainability performance with areas where the company can enhance its transparency, ESG strategy, and adherence to social responsibility codes. There is recognition within the gaming industry and positive perceptions of diversity and inclusion. However, addressing concerns about ESG transparency, strategy clarity, regulatory compliance, and public rating for ESG performance could improve its sustainability impact.

Note: This scorecard is based on the BWC rating system, providing an assessment of Casumo Services Limited’s sustainability performance across transparency, ESG strategy, sanctions, controversies, and public ratings. It offers a snapshot view for stakeholders and investors, highlighting the company’s strengths and areas for improvement.

Note: This analysis is based on publicly available information, and future reviews will delve deeper into ESG reporting and potential improvements through interviews with company representatives.

Source Material: Refer to the provided hyperlinks for detailed sources.

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