Last updated April 12, 2024.
Last updated April 12, 2024.
Transparency | Bally’s Interactive demonstrates commendable transparency through its sustainability reporting and governance practices. ESG/Sustainability report, adherence to governance norms, and disclosure of environmental initiatives. More details on waste and water management could enhance transparency. |
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ESG Strategy | Bally’s Interactive has a robust ESG strategy evident in its ambitious climate targets, responsible gambling initiatives, and commitment to diversity and inclusion. Initiatives align with global sustainability goals and demonstrate a proactive approach to corporate responsibility. Adopting recognized reporting standards like GRI could enhance accountability and comparability. |
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Sanctions | Bally’s Interactive has faced challenges, including sanctions and warning fees from regulatory authorities. Bally’s Interactive has faced challenges, including sanctions and warning fees from regulatory authorities. Effective resolution of these issues is necessary for improving the score in this category. |
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3rd Party Rating | Positive Glassdoor ratings and awards reflect favorable aspects of the company’s social performance. Positive perception among employees and stakeholders. Continuous enhancement of public ratings and receiving more awards could further improve this score. |
Name | Bally’s Interactive LLC (Merged with Gamesys, part of Bally’s Corporation) |
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Company Type | Publicly traded (NYSE: BALY) |
Location(s) | Canada (Toronto), Estonia (Tallinn), Gibraltar (Gibraltar), Isle of Man (Douglas), Ireland (Dublin), Malta (Msida), Spain (Ceuta), Sweden (Skövde), United Kingdom (London, Manchester, Stoke) |
Presence | Online and land-based casinos, betting shops |
Products | Online Casino, Sports Betting, Online Poker, Lottery, Social Gaming, iGaming, free-to-play gaming |
Brands | Bally Bet, Bally Casino, Botemania, Double Bubble Bingo, InterCasino, Jackpotjoy, Live at the Bike, MEGAWAYS Casino, MONOPOLY Casino, Rainbow Riches Casino, Megaways Casino, Monopoly Casino, Virgin Games, Jackpotjoy.com, Double Bubble Bingo, Virgin Casino |
Licences | UK, Malta, Gibraltar, Maryland, New York, Indiana, Iowa |
Key markets | United States, United Kingdom, Canada, Europe, Asia |
ESG/Sustainability Report | Yes (2023 Annual Sustainability Report) |
Reporting standard | GRI Standards (Global Reporting Initiative |
Bally’s Interactive LLC, a subsidiary of Bally’s Corporation, operates within the vibrant and evolving gambling industry. Its dynamic portfolio encompasses online casinos, sports betting, poker, and more. Drawing on a heritage that traces back to Bally Technologies in 2004 and bolstered by the acquisition of Gamesys in 2021, Bally’s Interactive boasts over 20 years of experience in proprietary technology.
Bally’s Corporation, headquartered in Providence, Rhode Island, is a prominent player in the gaming, betting, and interactive entertainment sectors. The company owns and operates 15 casinos across ten states, a horse track in Colorado, and online sports betting operations in 14 states.
Bally’s Corporation has a rich history that began in 2004 as BLB Investors, a joint venture between Starwood Capital Group, Kerzner International, and the Waterford Group. Over the years, the company underwent several transformations. In 2020, Twin River acquired the rights to the iconic Bally’s brand from Caesars Entertainment, leading to its rebranding as Bally’s Corporation. This strategic move expanded Bally’s reach and solidified its position as a major player in the industry.
The merger with Gamesys in 2021 further strengthened Bally’s Interactive, combining expertise and resources to create a powerhouse in the online gaming and betting sphere. This strategic move positions Bally’s Interactive as a leader in the digital entertainment space, providing innovative and engaging experiences to customers worldwide.
Revenue Growth
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Bally’s saw a 6% growth in revenue 2022, reaching $612 million for the full year 2023. |
Profitability | The company’s profitability, as measured by Underlying EBITDA, experienced significant improvement of 21%. Underlying EBITDA for 2023 was $129 million. |
Investment in Sustainability | |
Number of Employees | Bally’s employed 10,500 employees by the end of 2023, which represents a 3% increase from the previous year. |
Key Performance Indicators (KPIs) are vital metrics used by Bally’s Corporation to assess and evaluate the company’s performance across various areas. These indicators provide insights into the company’s financial health, operational efficiency, and strategic progress. Some key KPIs used by Bally’s Corporation include:
Key Performance Indicator | 2023 | % Change vs 2022 | 2022 | % Change vs 2021 | 2021 |
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Total Revenue | $612 million | +6% | $578 million | +6% | $543 million |
Adjusted EBITDA | $129 million | +21% | $107 million | +11% | $96 million |
New Members in Rewards Program | 60,000 members | +20% | 50,000 members | +19% | 42,000 members |
North America Interactive Revenue | $33 million | +27% | $26 million | +30% | $20 million |
Casinos & Resorts Revenue | $342 million | +7% | $320 million | +10% | $290 million |
Total Employees | 10,500 | +3% | 10,200 | +4% | 9,800 |
Bally’s closely monitors its revenue growth as a fundamental indicator of its business success. In 2023, the company reported total revenues of $612 million, representing a 6% growth compared to 2022 and a 13% growth compared to 2021. This KPI helps the company understand how effectively it is generating income from its diverse portfolio of casinos, resorts, and interactive gaming platforms.
Bally’s evaluates its Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) margin to gauge its operational efficiency and profitability. In the fourth quarter of 2023, Bally’s reported an Adjusted EBITDA of $129 million, with an Adjusted EBITDA Margin of 21%, which is a 21% increase compared to 2022 and a 34% increase compared to 2021. This metric helps in understanding the company’s ability to generate earnings from its core operations.
Bally’s tracks its customer acquisition and retention rates to measure its success in attracting new customers and maintaining loyalty among existing ones. In the same period, Bally’s enrolled nearly 60,000 new members in its Bally’s Rewards program, indicating a strong focus on customer engagement. This KPI is crucial for understanding customer preferences, improving marketing strategies, and enhancing overall customer satisfaction.
As Bally’s expands its presence in the digital gaming space, it closely monitors its market share in iGaming and sports betting segments. In the fourth quarter of 2023, Bally’s North America Interactive segment reported revenues of $33 million, representing a 27% year-over-year growth. This KPI provides insights into the company’s competitiveness and penetration in these rapidly growing markets.
Bally’s evaluates the performance of its individual properties using KPIs such as Gross Gaming Revenue (GGR), occupancy rates, and average daily rates. The company operates fourteen casino properties, a standalone horse track, and a golf course. In the same quarter, Bally’s Casinos & Resorts segment reported revenues of $342 million, showing a 7% year-over-year increase. These property-specific metrics help in optimizing operations, enhancing guest experiences, and driving revenue growth.
With 10,500 employees, Bally’s Corporation’s casino operations include approximately 15,000 slot machines, 600 table games, and 5,300 hotel rooms. The company’s workforce plays a crucial role in delivering exceptional guest experiences and driving operational excellence across its properties.
By analyzing and benchmarking these KPIs, Bally’s Corporation gains valuable insights into its overall performance, identifies areas for improvement, and makes informed strategic decisions to drive sustainable growth in the highly competitive gaming industry.
In this section, we explore the Environmental, Social, and Governance (ESG) practices of Bally’s Interactive. Understanding a company’s ESG commitments is crucial for investors, stakeholders, and the general public to assess its impact on the environment, society, and governance structures. We delve into Bally’s Interactive’s initiatives, strategies, and performance in these key areas, shedding light on its sustainability efforts and social responsibility. For a comprehensive guide on ESG in the iGaming industry, you can visit Better World Casinos – Understanding ESG and iGaming.
Bally’s Interactive has taken significant steps in its ESG (Environmental, Social, and Governance) journey by establishing an ESG Committee, with CEO Robeson Reeves at the helm, to spearhead the development of its ESG initiatives. This move underscores the company’s commitment to integrating ESG considerations into its core operations and decision-making processes. While the available information does not delve into the specifics of the ESG strategy and reporting framework, the formation of the ESG Committee signals Bally’s Interactive’s proactive stance towards sustainability and responsible business practices.
The ESG Committee, led by CEO Robeson Reeves, comprises a distinguished group of individuals including Soo Kim (Chairman of the Board), Lee Fenton (Bally’s CEO), and Wanda Y. Wilson (Independent Director). This diverse and experienced team is tasked with formulating and overseeing Bally’s Interactive’s ESG strategies, ensuring they align with the company’s broader mission and values.
Bally’s Interactive’s ESG Committee is poised to drive meaningful change within the company, focusing on integrating sustainability, social responsibility, and governance principles into its operational framework. By leveraging the expertise of its committee members, Bally’s aims to enhance its ESG performance, foster stakeholder engagement, and contribute positively to the communities in which it operates.
While specific details about Bally’s Interactive’s ESG strategy and reporting framework are not currently available, the establishment of the ESG Committee sets the stage for transparent and comprehensive ESG disclosures in the future. Investors, stakeholders, and the broader public can expect to receive updates on the company’s progress towards its ESG goals, aligning with global sustainability standards and best practices.
As Bally’s Interactive continues to evolve its ESG initiatives under the guidance of the ESG Committee, stakeholders can anticipate a strategic focus on environmental stewardship, social impact, and robust governance practices. The company’s commitment to responsible business practices underscores its dedication to creating long-term value while contributing to a more sustainable future.
In this section, we delve into the company’s efforts towards environmental sustainability and its initiatives to reduce its carbon footprint. For a detailed overview of Bally’s environmental strategies, you can also visit ESG Environment page.
In this section, we explore the company’s initiatives related to social responsibility, employee engagement, and community involvement. For a comprehensive view of Bally’s social endeavors, you can also visit ESG Social page.
For any organization, governance forms the backbone of its operations, shaping its transparency, integrity, and regulatory compliance. It encompasses the structures and processes through which companies are directed and controlled. To delve deeper into the governance practices within the iGaming industry, visit Better World Casinos – ESG and Governance.
Bally’s Interactive upholds robust corporate governance standards, aligning with:
Committee | Committee Chair | Committee Members |
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Audit Committee | Soohyung Kim * | George T. Papanier, Terrence Downey, Jaymin B. Patel |
Compensation Committee | George T. Papanier | Robeson Reeves, Jeffrey W. Rollins, Wanda Y. Wilson |
Nominating and Governance Committee | Terrence Downey | Tracy Harris |
Compliance Committee | Jaymin B. Patel | – |
ESG Committee | Robeson Reeves | – |
These details illustrate Bally’s Corporation’s comprehensive approach to governance, sustainability, tax compliance, CEO compensation, corporate structure, committee oversight, and financial performance.
Bally’s Corporation has faced notable sanctions, controversies, and concerns in its history, highlighting challenges and regulatory scrutiny within the industry.
The evaluation process involves a thorough examination of assets that do not demonstrate a clear path to profitability in the near term. Chief Financial Officer Bobby Lavan highlighted losses of approximately $7 million in the third quarter, which are being considered non-core or in need of strategic plans to achieve at least break-even. Bally’s Corporation is particularly focusing on its online casino (icasino) offerings, noting positive performance in New Jersey and promising results in Ontario. The company also plans to launch icasino in Pennsylvania, indicating a shift towards the online gaming sector.
These recent developments underscore Bally’s Corporation’s efforts to address challenges and improve financial performance amid regulatory scrutiny and evolving market dynamics.
Bally’s Interactive is committed to contributing to several United Nations Sustainable Development Goals (SDGs), aligning its business practices with global sustainability objectives:
Bally’s Interactive promotes good health and well-being among its customers through responsible gambling initiatives and reliable metrics. By providing a safe and secure gambling environment, the company prioritizes the well-being of its patrons. | |
The company supports Goal 4 by fostering diversity and inclusion within its workforce. Bally’s Interactive recognizes the value of a multicultural team and actively promotes a diverse and inclusive work environment across all its locations. | |
Bally’s Interactive is committed to achieving gender equality, aiming for a 50:50 gender balance in its leadership positions. The company believes in creating equal opportunities for all employees, regardless of gender, to contribute to a more equitable workplace. | |
Through its initiatives, Bally’s Interactive contributes to decent work and economic growth. The company prioritizes creating a positive work environment where employees feel valued and supported, leading to personal and professional growth. | |
Bally’s Interactive’s commitment to diversity and inclusion helps in reducing inequality within the organization. By providing equal opportunities and fostering an inclusive culture, the company aims to create a more equitable workplace for all employees. | |
The company’s climate targets, waste reduction efforts, and carbon offsetting initiatives align with Goal 12. Bally’s Interactive is dedicated to responsible consumption and production practices, aiming to minimize its environmental footprint. | |
Bally’s Interactive takes significant steps towards addressing climate change through ambitious climate targets, reduced emissions, and carbon offsetting efforts. The company recognizes the urgency of climate action and actively works towards reducing its environmental impact. | |
Engagement in partnerships with various organizations demonstrates Bally’s Interactive’s commitment to Goal 17. By collaborating with stakeholders, the company seeks to achieve sustainable development goals collectively. Through these partnerships, Bally’s Interactive leverages expertise and resources to drive positive change and contribute to a sustainable future. |
The following employee networks received nominations for their impactful work:
These networks, aimed at creating inclusive spaces for diverse communities, were nominated for both Employee Network of the Year and the Community Engagement Award.
Additionally, 12 outstanding individuals and one team from Bally’s Interactive were nominated for their exceptional contributions:
The WiG Diversity Awards ceremony, scheduled for June 8th in London, will recognize the outstanding achievements of these nominees. Bally’s Interactive remains committed to fostering a culture that values and respects all employees as the gaming industry continues to evolve.
Bally’s Corporation, a significant player in the gaming industry, demonstrates a commendable commitment to corporate governance, sustainability, and innovation. The company’s adherence to established frameworks such as the Swedish Code of Corporate Governance and Nasdaq Stockholm regulations showcases a dedication to transparency and accountability. With a robust ESG strategy, Bally’s aligns its sustainability efforts with industry standards and global goals.
While facing challenges like regulatory fines for underage gambling and ongoing evaluations of its businesses for profitability, Bally’s shows promise with strategic investments and initiatives for long-term profitability. The company’s success at the Women in Gaming (WiG) Diversity Awards and recognition for its iGaming Platform highlight its commitment to diversity, innovation, and providing cutting-edge solutions.
Strengths:
Areas for Improvement:
Bally’s Corporation is on the right path toward sustainable and responsible gaming practices. Continued efforts in compliance, transparency enhancement, and maintaining a robust ESG strategy will further solidify its position as a leader in the industry.