In the ever-evolving iGaming industry, companies are under increasing pressure to operate responsibly. Kindred Group plc (Kindred) recently released its Q3 2023 report, shedding light on its ongoing efforts to curb harmful gambling.
- Share of Revenue from Harmful Gambling: 3.3% (slightly up from Q2’s 3.1%)
- Improved Behaviour After Interventions: 86.7%
Automated Interventions Show Promise
Kindred’s latest figures show a 3.3% share of revenue from high-risk players. While this is a slight increase from 3.1% in Q2 2023, it should be noted that Kindred is actively implementing automated interventions. This is backed by an encouraging 86.7% of detected customers improving their behaviour post-intervention.
Kindred’s ‘Journey Towards Zero’
Kindred’s ultimate goal is to reach zero per cent revenue from harmful gambling, aiming to be a trusted entertainment source that positively contributes to society. The company is committed to quarterly reporting to maintain transparency.
I applaud that Kindred is taking active steps. However, it’s clear that more needs to be done. The slight uptick in revenue from high-risk players from Q2 to Q3 is a reminder that the journey is far from over. Nonetheless, the high percentage of improved behaviours post-intervention does signal that their automated systems could be a step in the right direction.
Balancing profit with responsible gaming is a challenge that the entire iGaming industry faces. Kindred’s efforts open a dialogue that needs to be ongoing and industry-wide. Transparency and continual improvement are key, and Kindred seems to be setting a course in that direction.
For more information on Kindred’s sustainability work and their ‘Journey Towards Zero,’ visit their official website.
At Better World Casinos, we strive to make the iGaming industry more transparent and motivate stakeholders to adopt a more progressive ESG strategy, allowing players to make conscious choices. Kindred’s efforts align somewhat with our values of transparency and integrity, but there’s still a long road ahead.