In a significant corporate shift, the entity formerly known as 888 Holdings plc has unveiled its new identity, Evoke plc. This rebrand reflects a broader strategy to unify the company’s extensive portfolio under a single, cohesive banner. With globally recognized brands like William Hill, 888sport, 888casino, 888poker, and Mr Green, Evoke plc continues to command a formidable presence in the international betting and gaming landscape.
Why Evoke?
The transition to Evoke is more than a mere change of name; it represents the company’s evolving approach to offering top-tier betting and gaming experiences. Per Widerström, CEO of Evoke plc, expresses the ambition clearly: “Today marks the start of Evoke’s exciting future. By bringing our business together under a single, unifying brand identity, Evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world.”
Evoke’s dedication to innovation and player safety remains paramount, with the rebrand aiming to enhance operational efficiencies and maintain high standards of customer service across all platforms.
Updated Reviews on Better World Casinos
At Better World Casinos, we’re committed to keeping our readers informed and ahead of the curve. We’ve updated our review of Evoke plc to reflect the latest changes and provide you with an in-depth look at what this rebrand means for your online gaming experience. Discover how Evoke plc’s new direction impacts its popular platforms and what it holds for the future of betting and gaming. Visit our updated review here.
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