FDj United

Company Overview

History and structure: FDJ United is the brand adopted following La Française des Jeux (FDJ)’s 2024 acquisition of Kindred Group. The group traces its roots to the French National Lottery, created in 1933 to support war veterans and was later restructured into La Française des Jeux. FDJ launched digital games in 1981 and started sports betting in 1985; it adopted the FDJ brand in 1991 and established the FDJ Foundation in 1993¹. With the integration of Kindred’s 32Red, Unibet and other brands, FDJ United today operates lottery games, sports betting, poker, casino and bingo products across approximately 15 regulated markets². The combined group employs over 5,000 people and reported €3.1 billion in revenue in 2024³.

Headquarters and markets: FDJ United’s corporate headquarters is in Boulogne-Billancourt (Paris, France), while Kindred maintains offices in Malta, London, Stockholm, Gibraltar and Sydney. The enlarged group now serves customers in France (its largest market), Belgium, Netherlands, Sweden, Norway, Denmark, Finland, Ireland, the United Kingdom and others – collectively about fifteen regulated jurisdictions². International revenues increased from 4% of FDJ’s total to 26% following the Kindred acquisition².

Licensing and legal position: FDJ enjoys exclusive rights to offer offline and online lottery games and retail sports betting in France until 2044 under the 2019 “Pacte” law⁴. Online sports betting, poker and casino games are competitive segments; FDJ United participates via Kindred’s licences in the UK (UK Gambling Commission), Malta (Malta Gaming Authority), Sweden (Spelinspektionen), Netherlands (Kansspelautoriteit) and Belgium, among others. The group also operates Ireland’s National Lottery under licence. These licences allow FDJ United to provide lottery tickets, instant games, sports betting, horse-race betting, poker, bingo and casino games (where permitted).

Brands and product verticals: FDJ United’s portfolio now includes FDJ, ParionsSport (sports betting), Loto, Euromillions, and instant scratchcards in France; Unibet, Maria Casino, 32Red, Bingo.com, Casinohuone, Vlad Cazino, BetChoice and Roxy Palace from the Kindred stable. Lottery remains the main activity, but digital games now account for one-third of revenue². The company offers traditional and instant lotteries, fixed-odds sports betting (online and retail), horse racing, online casino and poker, bingo and branded iGaming content.

Responsible Gambling

FDJ United states that its responsible gambling (RG) programme rests on two pillars: “combat underage gaming” and “prevent excessive gaming”⁵. The group commits over 10% of its advertising budget to RG messaging and trains retail agents to refuse sales to minors⁶. Measures include:

• Underage prevention: Prohibiting sales to minors, placing signage at points of sale, running awareness campaigns and conducting test-purchase operations. In 2023 more than 8,000 test purchases were made to ensure compliance with age restrictions⁷.
• Game design and prevention of excessive play: FDJ United uses game-design controls, displays warning messages, and offers self-tests, spending limits and self-exclusion tools on its online platforms⁶. It employs behavioural analytics to detect high-risk players and commits to “Journey Towards Zero,” aiming to generate 0% of revenue from high-risk players; progress is reported quarterly⁸.
• Education and partnerships: The company funds educational programmes such as OPERA, which provides gambling risk awareness to nearly 100,000 middle- and high-school students⁷, and partners with Swedish organisation Spelfriheten to offer workshops for young people⁹. FDJ United also hosts a Sustainable Gambling Conference to facilitate dialogue with regulators, public health bodies and NGOs⁹.

Accreditations and codes: FDJ United holds European Lotteries Responsible Gaming certification and World Lottery Association Level 4 certification, the highest level of RG accreditation in the lottery sector¹⁰. No public information was found indicating accreditation from G4, RGC “RG Check,” NCPG iCAP or the American Gaming Association’s Code of Conduct, and the group is not listed in the QMRA Quality Mark for Responsible Affiliates. Spain’s national “Programa de Acreditación en Juego Responsable” does not apply to FDJ (due to its monopoly role). The absence of those accreditations does not imply non-compliance but indicates that FDJ United primarily follows the European lottery certification framework.

ESG / Sustainability

Environmental policy and climate action

FDJ United positions sustainability at the core of its strategy. It publishes an annual Declaration of Non-Financial Performance and separate environmental, climate and biodiversity policies. These policies commit to reducing the group’s carbon footprint across scopes 1, 2 and 3 and preserving biodiversity, aligning with UN Sustainable Development Goals (SDGs) – particularly SDG 13 (Climate Action) and SDG 15 (Life on Land)¹¹. The environmental policy targets include: aligning emissions with the Paris Agreement’s 2°C pathway, achieving carbon neutrality through decarbonisation and offsetting, procuring 100% FSC-certified paper for games¹² and integrating sustainability into procurement via partnerships with WWF France, Forest Stewardship Council (FSC) and Sylvamo Forêt Services.

The group performs annual carbon assessments since 2017 under the GHG Protocol and the European Corporate Sustainability Reporting Directive (CSRD)¹³. A Strategic Sustainability Committee, Carbon Steering Committee and operational carbon performance groups oversee targets and ensure board-level governance¹⁴. FDJ United achieved a 70% reduction in direct (Scopes 1 & 2) emissions between 2017 and 2022 and aims to cut Scope 3 emissions by 25% by 2030¹⁵. The company obtained the Ecoprod Engagement Label for its televised lottery draws by reducing their carbon footprint¹⁶.

Biodiversity and nature conservation

FDJ United funds nature-based projects via its lottery games: the “Mission Nature” scratch card raised €7.2 million for biodiversity projects and financed the protection of 2,728 hectares of forest in the Bas-Rhin region¹⁶. The group contributed €700,000 in 2025 to the French Office for Biodiversity, supports Averrhoa Nature-Based Solutions with a €5 million investment and is working towards 5% of its net profit being voluntarily directed to social and environmental causes by 2030¹⁵¹⁷.

Social responsibility, diversity and inclusion

FDJ United emphasises diversity and equal opportunities. It holds AFNOR Diversity Certification (since 2013) and Workplace Equality Certification (since 2017)¹⁸. Programmes promote socio-economic diversity, gender equality (the All’In network and #JamaisSansElles charter), inclusion of people with disabilities (signatory to the Manifesto for the Inclusion of People with Disabilities), inter-generational dialogue and LGBTQ+ inclusion (#L’Autre Cercle charter)¹⁹. FDJ United reports gender equality indexes for its entities: La Française des Jeux 100/100, FDP 93/100, and FGS France 86/100¹⁹.

Ethics, compliance and human rights

The operator’s Ethics Charter emphasises responsibility, commitment, integrity and respect. There is a zero-tolerance policy for corruption, fraud and money laundering. Anti-corruption measures include codes of conduct, procedures for gifts and conflicts of interest and third-party due diligence²⁰. The anti-money-laundering (AML) system uses risk-based monitoring and robust internal controls to detect abnormal transactions²¹. The company maintains a gaming integrity and anti-fraud policy, aligns its privacy practices with the EU General Data Protection Regulation (GDPR) and offers an FDJ United Alert whistleblowing platform for employees and partners²⁰.

ESG reporting and ratings

FDJ United issues an integrated report and non-financial performance statement with reference to the GRI Standards (unverified but implied through CSRD alignment). It appears in several ESG-focused indices including SBF 120, Euronext 100, Euronext Vigeo 20, EN EZ ESG L 80, STOXX Europe 600, MSCI Europe and FTSE Euro¹⁷. Rating agencies provide the following scores: Moody’s ESG Solutions: 71/100, MSCI: AA, S&P Global: 53/100, Sustainalytics: 14.8 (low risk), CDP: B (Management level), Humpact: 5/5, EcoVadis: 73/100²². The group also achieved an “A” carbon rating in the Vérité40 index, recognising climate transparency¹⁵.

Compliance and Controversies

Regulatory conditions in France: The French gambling regulator Autorité Nationale des Jeux (ANJ) approved FDJ United’s 2026 business plan but imposed conditions: the company must substantially reduce revenue from high-risk players, limit new scratchcard launches, freeze expansion of the Amigo draw game and revise high-risk games²³²⁴. ANJ ordered the removal of misleading marketing claims and emphasised that early wins should not be portrayed as certain outcomes²³.

Fines and enforcement actions

Other – Netherlands consumer legal dispute: Dutch lawyer Benzi Loonstein accused Unibet of withholding historical transaction data, delaying refunds for players with pre-2021 losses. Kindred cited restructuring and Maltese data laws³³.

These incidents indicate systemic AML and responsible-gaming shortcomings at Kindred subsidiaries prior to the acquisition. FDJ United has since committed to stronger RG and AML programmes and emphasises that reducing revenue from high-risk players is a central objective.

Ratings, Awards & Charity Associations

Ratings and indices: As noted above, FDJ United scores well in independent ESG assessments – Moody’s ESG Solutions (71/100), MSCI (AA), S&P Global (53/100), Sustainalytics (14.8), CDP (B), Humpact (5/5) and EcoVadis (73/100)²². The company is part of multiple ESG indices including Euronext Vigeo 20, MSCI Europe and FTSE Euro¹⁷. On the social side, it reports high employee satisfaction and engages in numerous community programmes.

Awards: FDJ United received the Ecoprod Engagement Label for reducing the carbon footprint of its televised lottery draws¹⁶. No evidence was found of industry awards such as SBC Awards or EGR Awards for 2024–2025; hence “No public information found.”

Charitable activities: The FDJ Foundation focuses on equal opportunities, education and social integration. A 2023 impact study reported that 370,000 people benefited from its programmes, €25 million will be donated between 2023 and 2028, and 11% of employees participate in volunteering³⁴. Since 2018 the foundation has supported around 700 charity organisations, achieving a social return of €3.7 for every €1 donated and a 100% satisfaction rate from partner charities³⁴. The foundation’s board, chaired by FDJ director Charles Lantieri, includes experts in disability, integration and education³⁵. FDJ United also sponsors community projects such as Im’Pactes (using sports to foster inclusion), Clubhouse France (mental-health support) and Label Emmaüs (social integration through e-commerce)¹⁵.

References

1. History – FDJ UNITED — https://www.fdjunited.com/history/
2. FDJ UNITED_RAI24_EN.pdf — https://www.fdjunited.com/wp-content/themes/yagami-adveris/assets/pdf/FDJ%20UNITED_RAI24_EN.pdf
3. FDJ UNITED at a glance – FDJ UNITED — https://www.fdjunited.com/fdjunited-at-a-glance/
4. FDJ UNITED_RAI24_EN.pdf (licensing context) — https://www.fdjunited.com/wp-content/themes/yagami-adveris/assets/pdf/FDJ%20UNITED_RAI24_EN.pdf
5. Responsible gaming – FDJ UNITED — https://www.fdjunited.com/responsible-gaming/
6. Responsible gaming (tools & messaging) — https://www.fdjunited.com/responsible-gaming/
7. FDJ_URD_2024_EN — https://www.fdjunited.com/wp-content/themes/yagami-adveris/assets/pdf/FDJ_URD_2024_EN.pdf
8. Responsible gaming – Journey Towards Zero — https://www.fdjunited.com/responsible-gaming/
9. Responsible gaming – partnerships — https://www.fdjunited.com/responsible-gaming/
10. New strategic collaboration with FDJ — Sustainable Interaction — https://www.sustainableinteraction.com/customer-stories/sustainable-interaction-and-fdj-initiate-strategic-collaboration-to-develop-responsible-gambling-solution
11. FDJEnvironmentalPolicy2024.pdf — https://www.fdjunited.com/wp-content/uploads/2024/06/FDJEnvironmentalPolicy2024.pdf
12. FDJEnvironmentalPolicy2024.pdf (FSC & procurement) — https://www.fdjunited.com/wp-content/uploads/2024/06/FDJEnvironmentalPolicy2024.pdf
13. Climate Policy (CSRD) — https://www.fdjunited.com/wp-content/uploads/2025/07/FDJUNITEDPolitiquesurleClimatEnVDEF2025PDF.pdf
14. Climate Policy (governance) — https://www.fdjunited.com/wp-content/uploads/2025/07/FDJUNITEDPolitiquesurleClimatEnVDEF2025PDF.pdf
15. 20250730-FDJUNITEDpressrelease-H12025Results.pdf — https://www.fdjunited.com/wp-content/uploads/2025/07/20250730-FDJUNITEDpressrelease-H12025Results.pdf
16. 20250624-Pressrelease-Play Forward 2028 — https://www.fdjunited.com/wp-content/uploads/2025/06/20250624-Pressrelease-FDJUNITEDcontinuestopursuesustainablevaluecreationandannouncesitsfinancialandnon-financialstrategyandgoalsfor2028.pdf
17. Diversity and inclusion – FDJ UNITED — https://www.fdjunited.com/diversity-and-inclusion/
18. Diversity and inclusion (indexes & charters) — https://www.fdjunited.com/diversity-and-inclusion/
19. Ethics and compliance – FDJ UNITED — https://www.fdjunited.com/ethics-and-compliance/
20. Ethics and compliance (AML) — https://www.fdjunited.com/ethics-and-compliance/
21. ESG Indicators – FDJ UNITED — https://www.fdjunited.com/esg-indicators/
22. InterGame — ANJ orders FDJ to reduce revenue from high-risk players — https://www.intergameonline.com/casino/news/anj-orders-fdj-to-reduce-revenue-from-high-risk-players
23. iGaming Business — ANJ approves FDJ 2026 plans but limits new game launches — https://igamingbusiness.com/legal-compliance/anj-fdj-2026-operator-penalised/
24. Gambling Commission fines 32Red and Platinum Gaming £7.1m — https://www.gamblingcommission.gov.uk/news/article/gambling-commission-fines-32red-and-platinum-gaming-gbp7-1m
25. iGamingBusiness — French gambling regulator fines SPS Betting — https://igamingbusiness.com/gaming/gaming-regulation/french-gambling-regulator-fines-sps-betting-for-self-exclusion-failings/
26. iGamingBusiness — Follow-up on SPS Betting audits — https://igamingbusiness.com/gaming/gaming-regulation/french-gambling-regulator-fines-sps-betting-for-self-exclusion-failings/
27. FinCrimeCentral — Swedish regulator penalty (Spooniker) — https://fincrimecentral.com/swedish-regulator-fdj-subsidiary-spooniker/
28. FinCrimeCentral — AML failures detail — https://fincrimecentral.com/swedish-regulator-fdj-subsidiary-spooniker/
29. iGamingExpert — FDJ United’s Unibet penalised (Netherlands) — https://igamingexpert.com/regions/europe/fdj-united-unibet-dutch-penalty/
30. iGamingExpert — Dutch offering details — https://igamingexpert.com/regions/europe/fdj-united-unibet-dutch-penalty/
31. £10m fine for Platinum Gaming Limited — UKGC — https://www.gamblingcommission.gov.uk/news/article/gbp10m-fine-for-online-operator-platinum-gaming-limited
32. Next.io — Unibet under scrutiny over data for Dutch player claims — https://next.io/news/regulation/unibet-scrutiny-data-dutch-player-claims/
33. FDJ UNITED Foundation — https://www.fdjunited.com/fdjunited-foundation/
34. FDJ UNITED Foundation (governance) — https://www.fdjunited.com/fdjunited-foundation/