Betsson Group

This analysis delves into the Environmental, Social, and Governance (ESG) practices of Betsson Group, shedding light on its approach towards sustainability and corporate responsibility. Published by Better World Casinos, this ‘tier 2‘ review aims to provide a comprehensive assessment of the company’s transparency, ESG strategy, sanctions, controversies, and public ratings. By examining publicly available information, this analysis seeks to offer valuable insights into Betsson Group’s performance in key areas of environmental stewardship, social impact, and corporate governance.

Last update: February 20, 2024

In this review, we focus on answering:

  1. How transparent is the company?
  2. Does it have an ESG strategy?
  3. Has the company been sanctioned and/or has there been any controversies?
  4. Has the company any public rating? 

BWC Sustainability Score:

While we have provided a sustainability scorecard for Betsson Group, it’s important to note that our evaluation process is ongoing and evolving. At this point, we have not finalized our methodology or established a comprehensive scoring system for all companies in our analysis. The scorecard presented for Betsson Group serves as a preliminary assessment based on key criteria identified during our research. However, we are continuously refining our evaluation framework to ensure consistency, accuracy, and fairness across all assessments. Our ultimate goal is to develop a robust and transparent scoring system that enables meaningful comparisons and insights into companies’ social, environmental, and governance performance. As we further refine our methodology and analyze additional companies, we will provide updated sustainability scores in alignment with our evolving standards and practices.

Disclaimer:

Better World Casinos presently has no affiliation with Betsson Group or its associated brands. We have reached out to Betsson Group, extending an invitation for them to review and provide feedback on our preliminary ESG assessment. We have also offered them the opportunity to clarify or add to our findings. Furthermore, we have expressed our interest in conducting a detailed interview with a representative and give them the opportunity to be featured as a guest on our podcast, where they can discuss their ESG strategies, ambitions, and contributions towards a sustainable and socially responsible business model.

BWC is currently awaiting conversation with Jonna Dunland, head of sustainability at Betsson Group to talk about their ESG performance and ambitions in order to better determine how sustainable a gambling operator they are and how they contribute to society.

To stay up to date on BWC latest reviews and updates, subscribe to our newsletter or follow us on X (fka Twitter) and other social media channels

Company Overview

Name Betsson Group
Company Type Publicly owned: traded at Nasdaq Stockholm
Location(s) Malta, Stockholm, Budapest, Tallinn, São Paulo, Vilnius, and Tbilisi
Presence Online casinos(Online only)
Products Casino, poker, bingo, sportsbook, and scratch cards
Brands UK: Rizk; Other markets: Betsson, Betsafe, Nordicbet, Casinoeuro, EuroCasino, StarCasino, Jalla Casino, Jackpot247, Live Roulette, Supercasino
Licences Malta, Sweden, the UK, Denmark, Greece, and Spain
Key markets Europe, Africa, North America, and South America
ESG/Sustainability Report Yes (as part of its annual report)
Reporting standard Global Reporting Initiative (GRI) Standards, Core level; Process of conducting a double materiality analysis as required by EU’s Corporate Sustainability Reporting Directive (CSRD)

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About Betsson Group

Founded in 2001, Betsson Group is a prominent online gambling company headquartered in Stockholm, Sweden. The company operates in the business-to-consumer (B2C) sector, offering a wide range of online gaming services, including casino games, sports betting, poker, and bingo. Betsson Group manages multiple brands such as Betsson, Betsafe, NordicBet, CasinoEuro, and Rizk, among others.

Key Performance Indicator (KPI) Ratings

Financial Performance

(Based on 2023 Annual Report):

  • Revenue Growth: Betsson Group reported a 12% increase in revenue compared to the previous year, reaching €1.5 billion.
  • Adjusted EBITDA Margin: The company maintained a strong Adjusted EBITDA margin of 21%, reflecting operational efficiency and profitability.
  • Customer Acquisition: Betsson Group acquired 2.5 million new customers in 2023, demonstrating market expansion and customer engagement.
  • Market Expansion: The company successfully entered new regulated markets, including Colombia and Germany, expanding its global footprint.
Key Performance Indicator Amount
Revenue Growth 12% increase to €1.5 billion
Adjusted EBITDA Margin 21%
Customer Acquisition 2.5 million new customers in 2023
Market Expansion Entered new markets: Colombia, Germany
Number of Employees Approximately 2,200 globally

Environmental Impact

Betsson Group’s Commitment to Climate Action

Betsson Group, as a technology company operating predominantly online, acknowledges its responsibility in mitigating climate change. Despite its relatively low CO₂ emissions compared to many industries, Betsson has proactively implemented measures to address its environmental footprint. The Group has set Science-based targets, officially validated by the Science Based Target initiative (SBTi) in 2021, aligning its climate efforts with the objectives of the Paris Agreement.

Betsson’s Climate Goals

  1. Reduced Emissions: Betsson aims to reduce direct and indirect greenhouse gas emissions from its operations (Scopes 1 and 2) by at least 55% by 2030 from the 2019 baseline level. Additionally, the company targets a 15% reduction in indirect emissions occurring in its value chain (Scope 3).
  2. Climate Neutrality: Betsson endeavors to achieve a 100% climate-neutral business model, reflecting its commitment to offsetting its carbon footprint. The Group has already witnessed a 19% decrease in emissions from its operations and purchased energy, along with an 11% decrease in indirect emissions.

Betsson’s Climate Journey

  • Emission Tracking: Since 2017, Betsson has been actively monitoring its carbon emissions, particularly from business travel, and has initiated climate compensation measures.
  • Science-based Targets: In 2020, Betsson committed to Science-based Targets (SBTs) aligned with the Paris Agreement, with official validation received in 2021.
  • Climate Roadmap: The Group developed a comprehensive climate roadmap in 2021, outlining key priorities and strategies to achieve its climate goals.
  • Sustainable Practices: Betsson emphasizes sustainable practices across its operations, such as prioritizing virtual meetings, optimizing data server usage, and promoting energy-efficient solutions in offices.

Betsson’s Climate Footprint

  • Emission Reduction: Betsson has demonstrated a 12.37% reduction in total emissions from 2021 to 2022, reflecting its efforts to minimize its environmental impact.
  • Scope 3 Emissions: The majority of Betsson’s emissions stem from Scope 3 sources, including customer energy use and purchased goods and services.
  • Continuous Improvement: The Group remains committed to further reducing its climate footprint through ongoing initiatives, internal communication, and employee engagement.

Social Impact

Internal

Employee Diversity and Satisfaction

Betsson Group boasts a diverse workforce, comprising 2,100 employees from 60 different nationalities as of 2023. The company is committed to fostering inclusivity, with gender diversity statistics indicating a balanced representation, with 40% women and 60% men contributing to the team. Additionally, Betsson maintains positive ratings on Glassdoor, with an overall score of 3.8 out of 5, reflecting employee satisfaction and favorable workplace experiences.

External

Promoting Responsible Gambling, Environmental Sustainability, and Community Engagement

Betsson Group prioritizes responsible gambling measures to ensure the well-being of its customers. By implementing initiatives such as deposit limits, self-exclusion options, and reality checks, Betsson promotes safe and responsible gaming practices among its users. Through continuous monitoring and proactive interventions, Betsson strives to create a gaming environment that fosters healthy habits and mitigates potential risks associated with excessive gambling.

Furthermore, Betsson actively engages with communities through various initiatives focused on sports, diversity, and education. The company collaborates with organizations like iGEN to organize events such as World Ocean Day cleanups, demonstrating its commitment to environmental sustainability and community involvement. By participating in such initiatives, Betsson aims to make a positive impact beyond its business operations, contributing to social welfare and environmental conservation efforts.

These external efforts underscore Betsson’s dedication to social responsibility and its broader impact on promoting responsible gambling practices, environmental sustainability, and community engagement. Through a multifaceted approach, Betsson endeavors to uphold its commitment to ethical business practices and contribute positively to society.

Governmental Performance

Betsson Group’s governance practices are guided by various frameworks and policies, ensuring compliance with Swedish laws and regulations. These include:

Frameworks and Policies:

  • Swedish Companies Act: Betsson Group operates in accordance with the Swedish Companies Act, which outlines the legal requirements for Swedish corporations regarding corporate governance, accounting, and financial reporting.
  • Annual Accounts Act: Compliance with the Annual Accounts Act ensures that Betsson Group’s financial statements are prepared and presented accurately and transparently.
  • Nasdaq Stockholm Rules: As a publicly listed company on Nasdaq Stockholm, Betsson Group adheres to the rules and regulations set forth by the exchange. These rules cover aspects such as disclosure requirements, corporate governance principles, and transparency.
  • Swedish Code of Corporate Governance: Betsson Group follows the Swedish Code of Corporate Governance, which provides guidelines for responsible corporate behavior, board practices, and shareholder rights.

Whistleblowing Policy:

Betsson Group has established a whistleblowing policy aligned with the Whistleblowing Directive, which encourages employees and stakeholders to report any unethical behavior, fraud, or violations of company policies. This policy ensures confidentiality and protection for whistleblowers, promoting a culture of transparency and accountability.

Anti-Corruption Measures:

  • Code of Conduct: Betsson Group has a comprehensive Code of Conduct that outlines the company’s commitment to ethical business practices, integrity, and compliance with anti-corruption laws.
  • Risk Assessment: Regular risk assessments are conducted to identify and mitigate corruption risks within the organization.
  • Policy: The company has a specific anti-corruption policy that sets clear guidelines and procedures for employees to prevent and address corrupt activities.
  • Four-Eye Principle: Betsson Group employs a “four-eye principle,” where critical decisions or actions require approval from at least two authorized individuals. This principle enhances oversight and reduces the risk of misconduct.
  • Yearly Training: Employees receive annual training on anti-corruption measures, ensuring awareness and understanding of policies and procedures.

Sports Betting Integrity:

Tax Policies

Betsson Group maintains a diligent approach to tax compliance, adhering to specific tax regulations in the jurisdictions where it operates:

  • Compliance with Online Gaming Tax (Denmark): In Denmark, Betsson Group complies with the country’s online gaming tax regulations. This includes accurately reporting and paying taxes on revenue generated from online gaming activities within the Danish market.
  • Compliance with German Sports Betting Tax: The company ensures compliance with the German sports betting tax, which requires operators to pay taxes on sports betting revenue generated in Germany.
  • Comprehensive Tax Management and Collaboration with Tax Authorities: Betsson Group has implemented comprehensive tax management practices, working closely with tax authorities in various jurisdictions. This collaborative approach ensures transparency, timely reporting, and adherence to tax laws, promoting a responsible approach to tax obligations.

CEO Compensation (2023)

  • Annual Compensation: In 2023, Betsson Group’s CEO received €1.74K in annual compensation. This compensation package includes a combination of salary, bonuses, company stock, and options.
  • Breakdown:
    • Salary (35%): A portion of the CEO’s compensation is in the form of a fixed salary, providing a base income.
    • Bonuses (65%): The majority of the CEO’s compensation consists of performance-based bonuses, incentivizing strong leadership and achievement of company goals.
    • Company Stock and Options: The CEO likely receives company stock and options as part of the compensation package, aligning the CEO’s interests with shareholder value and long-term company success.

Corporate Structure

Betsson Group operates within a well-defined corporate structure designed to support effective governance, decision-making, and operational management. The company’s structure comprises various divisions, departments, and subsidiaries, each playing a specific role in advancing its business objectives and strategies.

Divisions:

  • Product Divisions: Betsson Group may organize its operations into distinct product divisions based on its offerings. These divisions could include:
    • Online Casino Division: Responsible for managing the company’s online casino platforms, games, and related services.
    • Sports Betting Division: Oversees the sportsbook offerings, including odds compilation, trading, and customer services related to sports betting.
    • Poker Division: Manages the online poker platform, tournaments, and related promotions.
    • Other Gaming Divisions: Additional divisions may exist for specific gaming products or services, such as bingo, scratch cards, or other specialty games.

Geographic Divisions:

  • Regional Divisions: Betsson Group might also have divisions organized by geographic regions where it operates. For example:
    • European Division: Covers operations and markets within Europe, including the Nordics, Central Europe, and Southern Europe.
    • International Division: Manages operations in markets outside of Europe, such as Latin America, Asia, and other global regions.

Departments:

Within each division, Betsson Group likely has various departments responsible for specific functions critical to its operations:

  • Marketing Department: Develops and executes marketing strategies to acquire new customers, retain existing ones, and promote the brand across different channels.
  • Finance Department: Handles financial planning, budgeting, accounting, and reporting functions to ensure financial health and compliance.
  • Operations Department: Manages day-to-day operations, including customer support, payments, IT infrastructure, and platform maintenance.
  • Compliance and Legal Department: Ensures adherence to regulatory requirements, licenses, and industry standards. Also responsible for monitoring changes in laws and implementing compliance programs.
  • Technology Department: Focuses on the development and maintenance of the company’s online platforms, software, and IT infrastructure.
  • Human Resources (HR) Department: Manages recruitment, training, employee relations, and organizational development initiatives.

Subsidiaries:

Betsson Group may have subsidiary companies or affiliated entities operating in different jurisdictions or engaged in complementary business activities. These subsidiaries often operate under the umbrella of Betsson Group, leveraging shared resources, expertise, and synergies to enhance overall business performance. Examples of subsidiaries may include:

  • Operational Subsidiaries: These entities may manage specific aspects of the business, such as regional operations or certain product offerings.
  • Acquired Companies: Subsidiaries resulting from acquisitions or mergers with other gaming companies.
  • Technology Subsidiaries: Entities focused on developing and maintaining gaming platforms, software, and technological solutions for Betsson Group’s operations.

Committees:

Betsson Group establishes specialized committees within its corporate governance framework to provide guidance, oversight, and strategic direction on key areas of importance. These committees typically consist of board members and external experts with relevant experience. Some common committees may include:

Audit Committee:

  • Responsibilities:
    • Oversees financial reporting, internal controls, and risk management processes.
    • Reviews financial statements and ensures compliance with accounting standards and regulations.
    • Monitors the effectiveness of internal audit functions.
  • Members:
    • Board members with financial expertise and independence.
    • External auditors may also participate as non-voting members for added oversight.

Nominations Committee:

  • Responsibilities:
    • Recommends suitable candidates for board positions based on skills, qualifications, and diversity requirements.
    • Ensures the board comprises individuals with the necessary expertise to fulfill their roles effectively.
  • Members:
    • Independent board members.
    • External advisors with expertise in corporate governance and board nominations.

Remuneration Committee:

  • Responsibilities:
    • Determines executive compensation, including salaries, bonuses, and incentives.
    • Ensures executive pay aligns with company performance and shareholder interests.
    • Reviews and approves compensation policies and incentive schemes.
  • Members:
    • Independent board members.
    • Compensation experts or consultants.

Strategy Committee:

  • Responsibilities:
    • Develops and reviews the company’s overall strategic direction.
    • Evaluates market trends, opportunities, and risks.
    • Advises on business development initiatives and growth strategies.
  • Members:
    • Board members with industry expertise and strategic vision.
    • External consultants or advisors with relevant market insights.

Risk Management Committee:

  • Responsibilities:
    • Identifies, assesses, and mitigates risks across the organization.
    • Develops risk management policies and procedures.
    • Monitors the effectiveness of risk mitigation strategies.
  • Members:
    • Risk management experts.
    • Board members with risk management experience.

Financials:

Betsson Group’s financial performance provides valuable insights into its profitability, liquidity, and overall financial health. Key financial metrics and indicators may include:

  • Revenue: Total revenue generated from the company’s various business operations, including online gaming, sports betting, and other revenue streams.
  • Profitability: Net income or profit attributable to shareholders after deducting expenses, taxes, and other costs from total revenue.
  • Cash Flow: Operating cash flow, investing cash flow, and financing cash flow, reflecting the company’s ability to generate and manage cash from its operations, investments, and financing activities.
  • Balance Sheet: Assets, liabilities, and equity of the company, providing a snapshot of its financial position at a specific point in time.
  • Key Performance Indicators (KPIs): Financial and non-financial KPIs used to measure performance, track progress, and inform strategic decision-making. Some KPIs may include customer acquisition cost, lifetime value of customers, average revenue per user, and market share.

Financial Reports:

  • Annual Reports: Betsson Group publishes annual reports containing detailed financial statements, management discussions, and analysis of its performance over the fiscal year.
  • Quarterly Reports: Quarterly earnings reports provide updates on financial results, key achievements, and strategic initiatives during the quarter.
  • Investor Presentations: Betsson Group may conduct investor presentations to communicate financial results, business strategies, and growth prospects to investors and analysts.

Sanctions, Controversies, and Concerns:

Betsson Group has faced several notable events, sanctions, and controversies over the years, raising concerns about its operations and compliance with regulatory requirements. These incidents have garnered attention from regulators, stakeholders, and the public, impacting the company’s reputation and business operations.

Notable Events:

  • 2015 – Senior Affiliate Manager Fraud: In 2015, Betsson Group encountered a significant scandal when a senior affiliate manager was charged with fraud and money laundering. This incident raised questions about the company’s internal controls and oversight of its affiliate marketing programs.
  • 2018 – Workforce Reduction: Betsson Group announced plans to cut 160 staff in 2018 as part of a restructuring effort. The decision to reduce the workforce raised concerns among employees and stakeholders about the company’s financial stability and strategic direction.
  • 2020 – Warning from Swedish Gambling Authority: In 2020, Betsson Group received a warning from the Swedish Gambling Authority regarding its operations in Sweden. The warning highlighted concerns about compliance with local gambling regulations, particularly related to responsible gambling measures and advertising practices.
  • 2022 – Regulator Fine in Lithuania: Betsson Group faced regulatory scrutiny and a fine in Lithuania in 2022. The Lithuanian regulator penalized the company for violations related to its online gambling operations in the country. The fine signaled issues with compliance and adherence to local gambling laws.
  • 2023 – Fine for Promoting Gambling Products in Finland: In 2023, Betsson Group received a fine for promoting gambling products in Finland. The Finnish authorities imposed the penalty for violations related to the promotion of gambling services without proper authorization. This incident underscored Betsson’s challenges in navigating complex regulatory environments.

Impact and Responses:

  • Reputation Damage: These incidents have collectively contributed to a tarnished reputation for Betsson Group, particularly regarding its compliance with regulatory requirements and responsible gambling practices. The company’s credibility and trust among consumers and stakeholders have been impacted by these controversies.
  • Regulatory Scrutiny: Betsson Group’s operations have come under increased regulatory scrutiny as a result of these events. Regulators have closely monitored the company’s activities, imposing fines and warnings for non-compliance with local gambling laws and regulations.
  • Compliance Measures: In response to these challenges, Betsson Group has likely implemented enhanced compliance measures and internal controls. The company may have revised its policies and procedures related to affiliate marketing, responsible gambling, and advertising practices to align with regulatory expectations.

Betsson Group’s Statements:

  • Acknowledgment and Accountability: Betsson Group has likely acknowledged the issues and controversies it has faced, emphasizing its commitment to addressing compliance gaps and improving transparency. The company may have issued public statements expressing regret for the incidents and outlining steps taken to prevent recurrence.
  • Investments in Compliance: Betsson Group may have invested resources in compliance training, monitoring systems, and risk management frameworks to strengthen its compliance culture. By prioritizing compliance, the company aims to rebuild trust with regulators, customers, and investors.

UN Sustainable Development Goals (SDGs) Alignment

Betsson Group’s sustainability efforts align with several United Nations Sustainable Development Goals (SDGs), demonstrating its commitment to addressing global challenges and promoting sustainable development. Here’s how the company’s initiatives contribute to specific SDGs:

1. Good Health and Well-being (SDG 3):

  • Promoting Responsible Gambling: Betsson Group actively promotes responsible gambling practices across its platforms. The company provides resources and tools to help customers manage their gambling behavior, including setting deposit limits, self-exclusion options, and responsible gaming education.
  • Support for Addiction Prevention: Betsson Group collaborates with organizations focused on gambling addiction prevention and treatment. By raising awareness and supporting initiatives that promote healthy gambling habits, the company contributes to the goal of ensuring good health and well-being for all.
  • Impact: Betsson Group’s efforts in responsible gambling align with SDG 3 by promoting mental health and preventing gambling-related harm, contributing to healthier lifestyles and well-being among its customers.

2. Gender Equality (SDG 5):

  • Diversity and Inclusion: Betsson Group prioritizes diversity and inclusion within its workforce. The company emphasizes equal opportunities for all employees, regardless of gender, and strives to create an inclusive workplace culture where diverse perspectives are valued.
  • Women in Leadership: Betsson Group may have initiatives aimed at increasing the representation of women in leadership positions. By promoting gender diversity at all levels of the organization, the company supports SDG 5’s objective of achieving gender equality and empowering women.
  • Impact: Betsson Group’s commitment to gender equality contributes to creating a more inclusive and equitable workplace, fostering an environment where all employees can thrive and contribute to the company’s success.

3. Decent Work and Economic Growth (SDG 8):

  • Employee Well-being: Betsson Group prioritizes the well-being of its employees by offering support programs and resources. Initiatives such as the William Hill hardship fund provide financial assistance to employees facing challenges, promoting job security and well-being.
  • Fair Employment Practices: The company adheres to fair employment practices, including competitive compensation packages, career development opportunities, and a safe working environment. By upholding these standards, Betsson Group supports decent work for all employees.
  • Impact: Betsson Group’s focus on employee well-being and fair employment practices contributes to SDG 8 by promoting sustained, inclusive, and sustainable economic growth, creating opportunities for employees to thrive and contribute positively to the economy.

4. Climate Action (SDG 13):

  • Carbon Emissions Reduction: Betsson Group has likely set targets to reduce its carbon footprint and mitigate climate change impacts. The company may invest in renewable energy sources, energy-efficient technologies, and emission reduction initiatives.
  • Supplier Engagement: Betsson Group engages with suppliers to promote sustainability throughout its supply chain. By working with suppliers committed to emission reduction and sustainable practices, the company supports climate action goals.
  • Impact: Betsson Group’s efforts in carbon emissions reduction and supplier engagement align with SDG 13’s objective of taking urgent action to combat climate change and its impacts. The company contributes to a more sustainable and resilient environment.

5. Peace, Justice, and Strong Institutions (SDG 16):

  • Compliance and Ethical Conduct: Betsson Group emphasizes compliance with laws and regulations, as well as ethical conduct in its operations. The company’s code of conduct, risk assessment, and anti-corruption measures promote integrity and transparency.
  • Regulatory Engagement: Betsson Group actively engages with regulatory authorities to ensure compliance and uphold high standards of governance. By fostering strong relationships with institutions, the company supports the rule of law and good governance.
  • Impact: Betsson Group’s commitment to compliance, ethical conduct, and engagement with institutions contributes to SDG 16 by promoting peaceful and inclusive societies, ensuring access to justice, and building effective, accountable, and transparent institutions.

Overall Impact:

  • Betsson Group’s alignment with these SDGs demonstrates a holistic approach to sustainability, considering social, environmental, and economic dimensions.
  • By integrating these goals into its business practices, Betsson Group contributes to global efforts to achieve a more sustainable and equitable future.
  • Continuous monitoring, improvement, and reporting on these initiatives are essential for Betsson Group to demonstrate its commitment to sustainable development and responsible business practices.

Awards and Recognition

Betsson Group’s commitment to excellence, innovation, and responsible gaming has been recognized through various prestigious awards and accolades over the years. These awards underscore the company’s leadership in the online gaming industry and its dedication to delivering exceptional gaming experiences to players worldwide. Here are some notable awards and recognitions received by Betsson Group:

1. EGR Operator Awards:

  • Casino Operator of the Year:
    • Awarded multiple times, including 2018, 2019, and 2021.
  • In-House Product of the Year:
    • Recognized for the sportsbook platform, with awards in 2017 and 2020.

2. Gaming Intelligence Awards:

  • Casino Operator of the Year:
    • Honored with this award in 2019 and 2020.

3. Poker Listings Operator Awards:

  • Most Improved Software:
    • Acknowledged in 2020 for significant improvements to the poker platform.
  • Best Beginner Software:
    • Received the award in 2020 for the user-friendly poker software.

4. Global Gaming Awards:

  • Best Digital Operator:
    • The poker platform, likely under 888 Poker brand, secured this award in 2021.

Impact and Significance:

  • Industry Leadership: These awards underscore Betsson Group’s position as a leader in the online gaming industry, recognized for its superior products and services.
  • Innovation and User Experience: The accolades received for its casino, sportsbook, and poker platforms highlight Betsson Group’s commitment to innovation and delivering a premium gaming experience.
  • Customer Satisfaction: Winning multiple awards reflects the high level of customer satisfaction enjoyed by players on Betsson Group’s platforms.
  • Reputation and Trust: These awards contribute to building the company’s reputation as a trusted and reliable provider of online gaming services.
  • Employee Pride: Recognition through industry awards also boosts employee morale and pride, recognizing their hard work and dedication to delivering top-notch gaming products.

Conclusion

Betsson Group demonstrates a commendable commitment to sustainability, responsible gaming, and transparency as a leading player in the online gaming industry. However, challenges in compliance and governance, as highlighted by regulatory sanctions and legal issues, indicate areas for improvement. As such, Betsson Group’s overall Environmental, Social, and Governance (ESG) score remains undetermined pending further reviews of its progress in addressing these concerns.

Answering Initial Questions:

  1. Transparency:
    • Betsson Group demonstrates high transparency through its extensive reporting practices. The company provides annual reports, an ESG report, and a GRI Standard report, showcasing its commitment to disclosure and accountability.
  2. ESG Strategy:
    • Betsson Group has a robust ESG strategy in place, including Science-based Targets (SBTs) aligned with the Paris Agreement. This strategy reflects the company’s commitment to environmental sustainability and responsible gaming practices.
  3. Sanctions and Controversies:
    • Betsson Group has encountered several notable events, sanctions, and controversies. These include a 2020 warning from the Swedish Gambling Authority and fines in Lithuania and Finland. These incidents underscore the need for strong compliance measures.
  4. Public Rating:
    • Betsson Group has a positive public rating on platforms like Glassdoor and has received awards and recognitions for its initiatives. This positive reception indicates a favorable perception among stakeholders.

BWC Sustainability Scorecard: Betsson Group

Transparency Rating (0-5)

  • Score: 5
    • Description: Betsson Group provides an annual report, ESG report, and GRI Standard report, indicating high transparency regarding its sustainability and ESG practices.
    • Strengths: Publicly available reports offer detailed insight into the company’s performance and initiatives.
    • Areas for Improvement: Continual enhancement and updates to reports to reflect the latest sustainability efforts.

ESG Strategy (0-5)

  • Score: 5
    • Description: Betsson Group has a well-defined plan for sustainability and ESG, demonstrating a commitment to these principles.
    • Strengths: The company has a defined strategy for sustainability, with Science-based Targets (SBTs) aligned with the Paris Agreement.
    • Areas for Improvement: Continued monitoring and updating of the SBTs to ensure progress towards climate goals.

Sanctions (0-5)

  • Score: 2
    • Description: Betsson Group has faced several notable events, sanctions, and controversies over the years, raising concerns about its operations and compliance with regulatory requirements.
    • Strengths: No sanctions in the last year, indicating recent improvements.
    • Areas for Improvement: Continued focus on compliance and ethical practices to avoid future sanctions.

Public Reputation (0-5)

  • Score: 4
    • Description: Betsson Group has a positive public rating on Glassdoor and has received several awards and recognitions for its initiatives.
    • Strengths: Positive ratings and awards indicate a favorable perception among stakeholders.
    • Areas for Improvement: Further awards and recognitions could enhance the public rating.

Final Score: 4

Betsson Group receives a final score of 4 (Good – Nice choice! Go have fun!). This score reflects the company’s high transparency, robust ESG strategy, recent improvements in sanctions, and positive public reputation. Areas for improvement include continual enhancement of reports, monitoring and updating of Science-based Targets, maintaining focus on compliance and ethical practices, and seeking further awards and recognitions to enhance public perception.

Betsson Group demonstrates a strong commitment to transparency and sustainability, providing comprehensive reports and a well-defined ESG strategy. Recent improvements in sanctions show progress in compliance and ethical practices. Positive public ratings and awards further validate the company’s efforts. Continued efforts in transparency enhancement, maintaining a robust ESG strategy, compliance with regulations, and seeking recognition could further enhance its sustainability performance.

Note: This scorecard is based on the BWC rating system, providing an assessment of Betsson Group’s sustainability performance across transparency, ESG strategy, sanctions, controversies, and public ratings. It offers a snapshot view for stakeholders and investors, highlighting the company’s strengths and areas for improvement.

Note: This analysis is based on publicly available information, and future reviews will delve deeper into ESG reporting and potential improvements through interviews with company representatives.

Source Material: Refer to the provided hyperlinks for detailed sources.

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