Unibet is one of the brands from the Kindred Group, an online gambling operator which owns 9 brands. Besides Unibet the best known brands are Maria Casino and 32Red. In this review, we tell you about the games, bonuses, licenses and of course how they score on ESG.
- Features numerous slots and live dealer games
- Have more than 50 different progressive jackpots available
- Offers interesting promotions, including real-life prizes like concert tickets
- Not available in all states in the US
- Difficulty in finding the live chat feature
- Limited option for progressive slots
Intro
This page offers a comprehensive overview of Unibet Casino, one of the prominent players in the online gaming industry. This review delves into various aspects of Unibet, providing valuable insights into its history, reputation, game selection, bonuses, customer support, security measures, licensing and more.

Disclaimer: We do our best to keep below information up to date and accurate however we can’t guarantee the information if 100% correct all the time. For the latest information and terms and conditions, always check the official website.
Unibet Casino stands as a prominent and well-established name in online gaming. Since its inception in 1999, Unibet has grown exponentially, evolving into one of Europe’s largest online casinos.
A leading name in the world of bookmakers, Unibet is based in Malta. It introduced its live betting platform in 2003. With a customer base exceeding 11 million across more than 150 countries, Unibet delivers outstanding sports betting options and various other engaging products. Unibet’s reputation and reach are undeniable.
Unibet is one of the flagship brands under Kindred Group, a leading online gambling operator. The company, originally founded as Unibet Group in 1997 by Anders Ström, later evolved into Kindred Group in 2016 to reflect its growing portfolio of diverse gambling brands. Today, Unibet remains one of Kindred’s most recognized brands, offering sports betting, casino games, poker, and bingo to millions of customers worldwide.
Unibet remains the cornerstone of Kindred’s operations, contributing significantly to the group’s revenue and reputation. It is widely regarded as one of Kindred’s most successful brands, especially in Europe and, more recently, the U.S. Kindred continues to support Unibet’s growth by expanding its presence in new markets, enhancing its technological infrastructure, and securing high-profile sports sponsorships.
In essence, Unibet’s success is deeply tied to Kindred’s global strategy of providing a diverse and reliable gambling experience while ensuring player safety and responsible gaming.
Although there’s no doubt about Unibet’s status as one of the top bookmakers globally, this review isn’t just about its overall quality. Instead, it focuses on determining if Unibet is the ideal choice for you. Does it offer all the features you need from a bookmaker? Keep reading to discover more and find out.
Player experience at Unibet Casino
Player experience at Unibet is generally positive, thanks to several features that enhance usability and enjoyment for bettors. The platform’s website and mobile app are designed with a user-friendly interface, making navigation easy and allowing players to quickly access the sports markets or casino games they are interested in. Unibet provides a wide range of betting options, covering popular sports like football, tennis, and basketball, as well as more niche sports. Additionally, it offers markets outside of sports, such as politics and entertainment, giving users more variety.
One of the standout features of Unibet is its live betting and streaming services. Players can place bets in real-time with dynamically updated odds, while select sports events are available for live streaming, allowing users to watch the action and bet at the same time, which adds to the excitement. Unibet also provides a range of promotions and bonuses for both new and existing customers. These include welcome offers, free bets, and various ongoing rewards that can boost the value of their bets.
Customer support at Unibet is responsive, with multiple contact options like live chat, email, and phone available to resolve issues. A detailed help section is also provided to assist players with common problems. Security is another strong point, as Unibet is known for being trustworthy and reliable, holding licenses from reputable authorities like the Malta Gaming Authority and the UK Gambling Commission. It implements strong measures to protect users’ personal information and funds.
In addition, Unibet promotes responsible gambling by offering tools to help players manage their activity. Features such as deposit limits, self-exclusion, and time-out periods ensure that users can bet in a safe environment. While most players have a positive experience, there have been occasional reports of issues with withdrawals or promotional terms. However, Unibet’s transparent policies and commitment to customer service typically resolve these matters quickly.
In the past I have extensively tested and written about Unibet for my clients websites and from a players perspective I never had any complaints and generally enjoyed the site due to its wide range of game types and software providers. For this review I have also conducted a thorough analysis of reviews from reputable websites known for their player-driven feedback. These include LCB.org, AskGamblers, Casinomeister, CasinoGuru, ThePOGG, and Casino.org.
Sites | Rating |
LCB.org | 3.4/5 |
AskGamblers | 7.3/10 |
Casinomeister | 8.4/10 |
CasinoGuru | 9.2/10 |
ThePOGG | 7.18/10 |
Casino.org | 4.3/5 |
Licences and who can play
Unibet holds several licenses from well-regarded regulatory authorities, ensuring it operates legally and securely in various jurisdictions. The most prominent licenses include:
- Unibet holds a licence from the United Kingdom Gambling Commission (UKGC), a well-respected regulatory body. This licence enables Unibet to offer its services within the UK gambling market while upholding stringent requirements for player protection and responsible gaming.
- Unibet is headquartered in Malta and holds a license from the MGA, one of the most reputable gaming regulators in Europe. The MGA ensures that operators meet strict standards for fairness, security, and responsible gaming.
- Swedish Gambling Authority (Spelinspektionen): Unibet has a license to operate in Sweden, granted by the Swedish Gambling Authority, ensuring it complies with the country’s gambling laws.
- Australian Northern Territory Government: Unibet operates legally in Australia under a license from the Northern Territory Government, which regulates sports betting in that region.
- Other Local Licenses: In addition to the major licenses mentioned, Unibet holds specific local licenses in various countries to operate legally, depending on the local laws and regulations of those regions.
Unibet can operate in the United States, but only in certain states where it has acquired the necessary licenses. The U.S. has a state-by-state approach to regulating online gambling, and Unibet has entered the market by obtaining licenses in specific states.
- New Jersey: Unibet operates legally in New Jersey, one of the leading states for online sports betting and casino gaming. It is licensed by the New Jersey Division of Gaming Enforcement (NJDGE).
- Pennsylvania: Unibet is also licensed in Pennsylvania, where it offers both online sports betting and online casino services under the regulation of the Pennsylvania Gaming Control Board (PGCB).
- Indiana: Unibet provides online sports betting in Indiana, regulated by the Indiana Gaming Commission (IGC).
- Virginia: Unibet holds a license for online sports betting in Virginia, operating under the Virginia Lottery Board’s supervision.
- Arizona: Unibet has expanded its services to Arizona, where it is licensed to offer sports betting under the Arizona Department of Gaming.
- Other States: Unibet may look to expand its presence in additional states as more U.S. states legalize online sports betting and casino gaming. However, it must apply for and receive a license in each state individually.
We’ll keep updating this list of states as the market develops.
Each state’s regulatory authority governs Unibet’s operations, ensuring compliance with local laws regarding responsible gambling, player protection, and fair gaming. Therefore, while Unibet does operate in the U.S., it is only accessible in states where online gambling is permitted and where Unibet has been licensed.

Games and bets offered
The casino’s gaming library features various titles powered by reputable software providers such as MicroGaming, NetEnt, PlayNGo, IGT, PlayTech, Scientific Games (WMS, Bally, WI), Leander, High5 and SG.
Unibet offers practically all game categories, including slots, blackjack, roulette, baccarat, video poker, live games, bingo, keno, craps, lotteries and scratchcards.
Table games
Unibet’s online casino platform offers a variety of table games, including classics like blackjack and roulette, as well as variations like European Blackjack Multihand and Holdem Poker.
Live casino
Within the live casino section, players can enjoy a diverse range of games, including baccarat, blackjack, roulette and other live dealer games. The live casino games are streamed from a dealing room in Latvia, with English-speaking dealers. Unibet offers exclusive live casino games such as Lightning Roulette and Lightning Blackjack.

Slots
Unibet offers a wide selection of slots from various providers, including renowned names like NetEnt. With nearly 500 different slots available, players have a diverse range of options to choose from.
Some of the popular slots featured on Unibet include Starburst, Mercy of Gods, Extra Chilli Megaways, Fortune Coin, Wheel Of Fortune Triple Extreme Spin, Wins of Fortune, Book of Dead, Coins of Fortune, Gonzo’s Quest and Cleopatra Gold.
Jackpots
Players can enjoy the fun of progressive jackpots with games like Mega Fortune, Hall of Gods, etc.
Bingo
Unibet provides players with the opportunity to enjoy classic bingo games where randomly drawn numbers are matched to their bingo cards. The bingo section on Unibet offers various rooms provided by Relax Gaming.
Poker
Poker Rooms
Unibet Casino has poker rooms where players can play against other players. Unibet offers various types of poker games and tournaments, including private poker tournaments where a minimum of six players must be involved.
Live Poker
On its website, it has a section dedicated to live poker. Players can qualify for live poker events by competing with other poker players and winning packages or tickets through satellites. To find all satellites on which you can be eligible for live poker events, type “UNIBET LIVE” in the search bar.
Unibet also has its live poker tournament circuit called the Unibet Open, where players can qualify online to participate. Featuring up to five stops per year, the tour has visited destinations across Europe, including London, Paris and Barcelona.

Video Poker
Unibet Casino offers video poker games, but there is only one video poker game available from Microgaming, Jacks or Better.
Sportsbook
Sports Offered
Unibet Sportsbook caters to a wide range of punters. With a plethora of sports betting options, players can place wagers on popular sports such as football, baseball, basketball and hockey.
Niche Sports
It also covers niche sports like darts, snooker, cycling, and handball, appealing to more specific interests.
Live Streaming and Live Betting
Unibet Sportsbook offers live streaming for sports events. The live streaming feature is available on all mobile platforms through the Unibet Sports app and mobile web browser. Players can place bets on live events with dynamically changing odds in real-time, enhancing the excitement of sports betting.
Esports Betting
Unibet offers a variety of esports games to bet on, including League of Legends, Dota 2, Counter-Strike: Global Offensive, Overwatch and more.
Non-Sporting Events
You can also bet on non-sport events such as politics, TV shows, and award ceremonies.
Virtual Sports
Virtual sports at Unibet include virtual football, horse racing, greyhound racing, and tennis, allowing players to bet on computer-generated events that simulate real-life sports action.
Lottery Games
Unibet has a selection of lottery-style games, where players can bet on the outcome of international lotteries or engage in instant win lottery-style games.
Bonuses
Welcome bonus
Unibet offers a variety of welcome bonuses tailored to suit users’ betting preferences. The options include:
- Casino – deposit £10 to get £40 bonus
- Sports – money back as bonus up to £40 + £10 casino bonus
- Racing – money back as bonus up to £40 + £10 casino bonus
- Poker – deposit and get £20 extra + £500 playthrough bonus
UK players who want to claim the casino welcome bonus must make a minimum deposit of £10 to receive a £40 casino bonus. The bonus is ineligible for deposits with credit cards, PayPal, Paysafe cards, Skrill, or Neteller. To withdraw the wins from the bonus, players must wager 50 times on casino products.
In addition to the wagering requirements, certain bonuses offered by Unibet may only apply to specific games or come with other restrictions. The availability of Unibet’s bonuses also can vary depending on the location, as certain promotions may be restricted or unavailable in specific regions.
Cashback
Unibet provides its users with various cashback promotions, including:
- Weekly Money Back Jackpots: Eligible players can receive a 10% cashback on their net losses from selected games on a weekly basis.
- Cashback on Casino and Sportsbook Products: Unibet offers a 10% cashback on casino products and a 5% cashback on sportsbook products. The cashback is calculated based on the player’s activity.
- Money Back Racing Offer: In Unibet’s Money Back if 2nd specials, if a player’s horse finishes second, they will receive their stake back as a free bet, up to £20.
Sportsbook Promotions
- Currently, Unibet has a range of exciting promotional offers available. These promotions are tied to ongoing tournaments and competitions, giving players numerous chances to take advantage of special deals.
- One notable promotion applies to horse racing in the United Kingdom and Ireland. If you place a bet on a race from 8 am on race day, you’ll lock in the price at the time of your selection. However, if the starting price ends up being higher than your chosen odds, you’ll be paid out at the better odds, giving you a chance to win more.
- To view all available offers, simply click on the “SPECIAL OFFERS” tab located on the right-hand side of the main navigation bar. From there, you can explore specific markets and see the promotions that apply to each one.
- During the Australian Open, Unibet had a special promotion where players could opt into a competition by placing bets on matches with minimum odds of 2/5. For each winning bet, your earnings would be added to a leaderboard, and the top earners would be rewarded.
- Another exciting offer revolves around horse racing. When you place a bet on any UK or Irish horse race from 8 am on the day of the event, you lock in the odds at the time of your bet. If the starting price turns out to be higher than what you initially took, you’ll be paid out at the better odds. For example, if you place a bet at 6/1 and the horse wins at 8/1, Unibet will pay you at the higher 8/1 odds. This offer applies to both single and multiple bets.
Deposit and withdrawal
Unibet offers its users a variety of deposit methods. Here are the deposit methods’ details:
- Debit/Credit Cards: Unibet accepts Visa, Mastercard, and Maestro debit cards. The minimum deposit limit for this method is £5.
- E-wallets: Unibet accepts various e-wallets, including PayPal, Neteller, and Skrill. The minimum deposit limit for e-wallets is £5.
- Bank Transfer: Unibet accepts bank transfers, which can be facilitated through Trustly. The minimum deposit limit for bank transfers is £5.
- Credit Voucher: Unibet also accepts credit vouchers.
- Cash: Customers have the option to pay in cash at a 7-Eleven store using the PayNearMe service. Physical sportsbooks also accept cash deposits.
Unibet Casino does not impose any transaction fees. However, the bank may apply charges for gambling-related transactions, especially when using credit cards. For most payment methods, the minimum deposit amount accepted is £10.
Unibet offers a variety of withdrawal methods that customers can use to withdraw their winnings. Here are some withdrawal methods available:
- Visa and Mastercard: Unibet customers can withdraw funds using their Visa or Mastercard debit or credit card. Depending on the transaction method, withdrawal can take up to 5 business days to process.
- PayPal: Customers can withdraw funds using PayPal. Depending on the transaction method, withdrawal can take up to 5 business days to process.
- Online banking: Customers can withdraw funds using online banking. Depending on the transaction method, withdrawal can take up to 5 business days to process.
- Play+: Customers can withdraw funds using Play+. If a customer’s initial deposit method is not available for withdrawals, they can discuss it with Unibet directly and provide sufficient evidence to allow for Play+ withdrawals.
- VIP Preferred: Customers can withdraw funds using VIP Preferred.
- Cash at Cage: Customers can withdraw funds using Cash at Cage.
Regarding withdrawals, Unibet Casino generally allows users to use the same payment methods available for deposits. Withdrawals are typically processed within 12 hours, although it may take up to 48 hours. Once the casino has processed the users’ withdrawal, the time it takes for the funds to reach the account can vary, ranging from one hour to five working days.
Based on data from real users, the average time for processing withdrawals at Unibet Casino is approximately 8 hours and 17 minutes, with an average payout time of 62 hours and 14 minutes.
The “average time for processing withdrawals” at Unibet Casino refers to the duration it takes for the casino to review and approve a withdrawal request. It includes verifying the withdrawal, conducting security checks and initiating the payment process.
The “average payout time” refers to the overall time it takes for the funds to reach the user’s account after the withdrawal request has been processed and approved. This includes the processing time mentioned above, as well as the additional time required for the funds to be transferred through the chosen payment method and reach the user’s bank or e-wallet account.
However, it is important to note that these times may vary depending on the chosen payment method and country of residence.
Customer support
Unibet Casino provides various support options to assist players:
- Live Chat: Available 24/7 for quick assistance and real-time communication with customer support agents.
- Email: Users can contact Unibet Casino’s customer support team at [email protected]. Responses are typically provided within a reasonable time frame.
- Phone: Unibet offers phone support for both UK and international players. You can call them at 0800 013 1571 (UK Freephone) or 00 44 207 949 0088 (International).
- FAQ Section: Unibet Casino has an extensive Frequently Asked Questions (FAQ) section that covers various topics, including account registration, deposits, withdrawals, promotions and more.
Security
Unibet implements several measures to ensure a secure gaming environment. One of these measures is using 128-bit SSL (Secure Socket Layer) encryption technology to safeguard all personal and financial information.
In addition to encryption, Unibet allows players to verify the casino’s security measures through the “Security information” page. It allows users to gain further insight into protective measures and reinforces the casino’s and its players’ transparency and trust.
To validate the fairness of the gaming experience, the casino undergoes regular auditing conducted by eCOGRA, a reputable auditing firm and player advocate.
Design and Usability
Unibet’s bookmaker website features an appealing blend of green and white. The main navigation bar allows users to easily access the Sportsbook, Casino, Poker, and other sections. It also provides quick links to the bookmaker’s Blog and Special Offers. By selecting the “SPORTS” option in the navigation bar, the most popular betting markets will appear in the center of the screen. From there, you can seamlessly navigate to the “IN-PLAY” and “STREAMING” sections.
On the left side of the screen, you’ll find all the available sports and special markets. Simply click on any market to view the available betting options. Scrolling to the bottom of the website reveals the various licenses Unibet holds, as well as links to the responsible gambling page, help center, privacy policy, and terms and conditions. You’ll also see Unibet’s partners and the payment options supported by the bookmaker.
Mobile app
Unibet Casino provides a mobile app that caters to both Android and iOS users, offering a convenient way to enjoy their favourite casino games on the go. The Unibet Casino mobile app offers a user-friendly interface, a significant user advantage. The app’s interface is designed to be intuitive and easy to navigate, allowing players to find their desired games and features quickly.
However, there have been reports of occasional app crashes or freezes, which some users have encountered. It is unclear what the cause was and it does not have to relate to the app itself. A drawback worth mentioning is the app’s limited availability of payment methods.
Reputation & complaints
Unibet is recognized as one of the largest and oldest online casinos, launching its website in 1999. Unibet has built a significant player base with over 4.8 million customers from over 150 countries.
Some users, however, have mentioned that Unibet Casino’s website can experience occasional sluggishness and unresponsiveness. They also criticised Unibet Casino’s customer support for being slow and unresponsive.
In the past, there have been instances where the Kindred Group, which owns Unibet, decided not to address complaints submitted to certain mediation services, including ThePOGG.com.
According to Casinomeister, Unibet has received accreditation from Casinomeister since 2008. During its tenure, the casino has encountered only a single valid complaint (Unibet PAB – September 2012). This complaint was successfully resolved in favour of the player.
During their initial meeting in 2008, Unibet’s representatives impressed Casinomeister with their preparedness and enthusiasm. According to Casinomeister, however, there have been sporadic instances of unresponsiveness, which Unibet attributed to personnel changes.
According to AskGamblers, Unibet Casino has encountered various complaints, with a mix of resolved and unresolved cases. Among the unresolved complaints, there have been instances where players reported delays or complications with withdrawal requests.
For example, one player reported a withdrawal that was returned back to the casino without explanation. Another player had their account frozen with a significant balance and faced difficulties in getting their funds returned. In another case, a player experienced delays in withdrawal processing and struggled to get clear answers from customer support.
There were complaints related to the verification process. Some players expressed frustration with the lengthy verification period, spanning several months, while others reported account closures and deposit withholding despite submitting valid identification documents.
On a positive note, there have been cases where players’ complaints were successfully resolved by Unibet Casino. For instance, one player encountered a delay in their withdrawal, but the matter was eventually resolved, and they received their funds. Another player reported a situation where a bonus round crashed, but Unibet Casino took appropriate action and resolved the issue to the player’s satisfaction
With millions of players world wide it can only be expected that there will be problems that lead to complaints. But overall I think Unibet has a good track record in dealing with issues quickly and fairly.
What games are available at Unibet Casino?
Unibet Casino offers various games, including video slots, table games (such as blackjack, roulette, and poker), live dealer games and progressive jackpot slots.
What bonuses does Unibet Casino offer?
Unibet Casino offers a variety of bonuses, including welcome bonuses for new players, deposit match bonuses, and free spins on selected games.
How can I contact Unibet Casino’s customer support?
Unibet Casino provides multiple customer support options, including live chat, email, and phone support.
What payment methods are accepted at Unibet Casino?
Unibet Casino offers a variety of payment methods, including credit/debit cards, e-wallets (such as Neteller and Skrill), bank transfers and prepaid cards.
Are there loyalty rewards at Unibet Casino?
Unibet Casino does not offer a traditional comp point programme for loyalty rewards.